The dust has (mostly) settled, the hot takes have cooled to a low simmer and Google’s cookie U-turn is officially yesterday’s panic. So naturally it’s time to do what the industry does best at times like this: rank the fallout. Who’s strutting away from this mess like it was all part of the plan, and […]
The winners and losers of Google’s third-party cookie reversal Read More »
With TikTok’s future hanging in the balance, music promoters are widening their focus from TikTok to creators on other short-form video platforms such as Instagram and YouTube. Although President Donald Trump extended the deadline for the government-mandated U.S. TikTok ban on April 5, marketers of all kinds — including music promoters — remain uncertain about
President Donald Trump’s tariffs have advertisers on edge, and many are hesitant to shell out on long-term spend commitments, like the ones found in retail media’s joint business plans. Small businesses, however, are keeping their foot on the gas, increasingly turning to retail media networks in a bid to boost brand awareness in a saturated
As talk of recession looms, smaller brands bet on the value of retail media — here’s why Read More »
A new category of bots is quietly becoming one of the biggest forces reshaping the web: gray bots. They’re not yet a household name like “generative AI” or “AI agents,” but gray bots are already far beyond niche. Experts see the growing wave as an urgent challenge for the digital economy. Recent cybersecurity reports show
WTF are gray bots? Read More »
Alphabet executives spent the company’s Q1 earnings call on Thursday evening hyping AI and dodging questions about the landmark antitrust ruling against Google last week declaring it an illegal monopolist in the online advertising market. Just kidding. Neither the ad tech antitrust case against Google nor the search antitrust case – a hearing over remedies in
Q1: Google’s Earnings Are Up, AI Is Growing – And All Controversies Are Neatly Ignored Read More »
The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact.
Google’s ad business remains robust despite macro, regulatory threats Read More »
This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the Great Recession in 2009.
Media usage poised to dip in 2025: Here’s what the numbers say Read More »
Dash Social’s 2025 Social Media Benchmark Reports are here. This year’s trends prove that shares are now the metric to watch. We analyzed brands across 13 different industries to give you the clearest insight into what success looks like. And that’s just scratching the surface. Meet Dash Social at Booth #250 at DMWF on 24-25…
How does your brand’s social media performance really stack up? Read More »
We’ve been sold a lie in modern marketing, that authenticity is the secret sauce to engagement. That all you need to do is “be real” and audiences will swoon. But “being real” is not a strategy, it’s a default setting. And when everyone’s defaulting to the same script, it’s no longer real, it’s noise. That’s…
If you think ‘authenticity’ is the answer, you’re asking the wrong question Read More »
Outcomes measurement company EDO is no stranger to large data sets. So I sat down with Kevin in March to learn how he thinks AI will continue to transform programmatic CTV advertising. The post EDO CEO Kevin Krim Has Hot Takes On AI For Programmatic CTV appeared first on AdExchanger.
EDO CEO Kevin Krim Has Hot Takes On AI For Programmatic CTV Read More »
