Marketing

The value of data, and the importance of data analytics, is permeating every department of modern organisations – from sales, to marketing, to product. As platforms get easier to use, and the use of handy tech like low-code/no-code grows in prevalence, we’re moving towards a future where anyone, regardless of technical know-how, will be able…

Some buyers are vocalizing their frustrations that the lack of transparency in CTV ad buying could impact the channel’s growth trajectory. The post Buyers Say CTV’s Transparency Problem Remains A Roadblock To Investment appeared first on AdExchanger.

Anyone with a predilection for breakfast food, tube-shaped instruments and respectful data collection practices is gonna have a great Jan. 28. Because Jan. 28 is National Blueberry Pancake Day, National Kazoo Day and, of course, Data Privacy Day, an annual holiday of sorts to raise awareness about the importance of data protection, privacy and cybersecurity.

Who would you hire if you were picking your marketing team from scratch? Team members that carefully strategize their work ahead of time, proactively collaborate and know when to look for external help to achieve the objective, with the right level of autonomy? If this sounds good, then you will love AI agents. And they

At long last, brands on Threads can buy ads. Plus, Meta is also trying to copy-and-paste an alternative to CapCut. The post Threads, Meet Ads; Everyone, Meet Edits appeared first on AdExchanger.

The world of audio hasn’t exactly been a hotbed of innovation and wild growth, despite the ubiquity of streaming audio and podcasting — two areas that have enjoyed a steady climb in ad revenue since the pandemic. Terrestrial radio represents the audio equivalent of linear TV in its slow backward roll in ad-revenue generation, despite

For all the dollars advertisers have been shoveling into retail media networks, marketers are starting to scrutinize the industry’s latest shiny object a bit harder. The pitch of RMNs was their first-party data and the potential to truly track sales. Marketers, however, are still looking for the retailers to make good on that promise. This

For 14 hours on January 19, 2025, TikTok disappeared from the U.S., plunging markets into a state of collective panic. The app, once synchronized with teenage dance crazes and meme culture, had become a cultural juggernaut — and for many brands, a hard to replace lifeline. “It was a shell shock to the system,” said

Jessica Chan is a one-woman team at Perplexity with quite the task at hand: convince publishers that Perplexity has something to offer them, at a time when media companies are increasingly seeking litigation against AI tech companies for copyright infringement. It’s quite the feat for one person. But after speaking with her boss, former colleagues