Marketing

In light of T-Mobile’s plans to buy Vistar Media, Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards. The post Atmosphere TV Is Capitalizing On The “Sorta CTV” Trend appeared first on AdExchanger.

The first half of this decade has left publishers reeling from a pandemic jab and an AI uppercut that rearranged our reality and knocked us to our knees.  Some publishers didn’t survive these challenges, but the grind has chiseled those that remain into lean, mean EBITDA machines that are more nimble and capable of scaling

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Trump Bump, Take Two? appeared first on AdExchanger.

Kimberly-Clark didn’t hire a new CMO, and it doesn’t intend to. Plus, now airport bookstores are also ad networks. The post What Even Is Madison Avenue?; Next Up: Airport RMNs appeared first on AdExchanger.

The cloud of TikTok’s uncertain future is still lingering. Some marketers are forging ahead on TikTok creator campaigns after its brief shutdown this month, albeit warily, given the app’s unclear future. Others are maintaining their strategies as if a ban is still in effect and limiting their long-term campaigns as they consider the various twists

As the 41st annual Sundance Film Festival kicks off in Park City, Utah this weekend, more marketers and creators are joining the ranks of the film industry attendees. The festival, which will run from Jan. 23 to Feb. 2, has typically been a host to advertisers like Adobe, Acura and Shutterstock that set up houses

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Marketers are coming off of what they felt like was a pretty successful year last year, which is a good feeling. An even better feeling? Heading into 2025 expecting bigger revenues and bigger marketing budgets — a lot of

When TikTok went down over the weekend, so did its sister app CapCut — revealing how content creators across platforms have become reliant on ByteDance’s software to edit their videos. Following CapCut’s return, creators are divided on whether to continue using the app or explore alternatives before it potentially goes away for good. Pro wrestling

Chatter about AI agents is suddenly everywhere — from Silicon Valley to the ski slopes of Davos – but just how will they impact Madison Avenue? Just yesterday, OpenAI previewed its new “Operator” AI agent tool to help users with web-based tasks like booking travel, making restaurant reservations and buying groceries. Early brand partners across e-commerce