The chain is the first presenting sponsor of the pop-punk-focused When We Were Young as it works to connect with consumers around culture.
7-Eleven teams with Live Nation for nostalgic music festival activations Read More »
The chain is the first presenting sponsor of the pop-punk-focused When We Were Young as it works to connect with consumers around culture.
7-Eleven teams with Live Nation for nostalgic music festival activations Read More »
Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI tools. “We decided to jump on the trend,” Gio Gardelli, Yahoo’s VP of DSP data products, told AdExchanger. Over
Yahoo Joins The CAPI Trend With The Launch Of Its Conversions API Read More »
The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade. From 2017 to the present, its take rate has hovered between 19% to 21%, a number The Trade Desk reports annually. Shortly after The Trade Desk’s IPO, founder and CEO Jeff Green told AdExchanger
As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate Read More »
Wanna hear something a little strange? I attended two privacy-focused conferences in Washington, DC last week, and almost no one was talking about Google’s third-party cookie announcement. To be fair, the news – that Google is scrapping plans to release a choice mechanism for third-party cookies in Chrome – didn’t break until midday on Tuesday, which
Everyone in programmatic knows that the best way to drive outcomes is to use some kind of identifier … right? But a CTV campaign Shutterfly ran at the end of last year to promote its holiday gift packages and photo deals challenges that perception. Shutterfly’s goal was to uncover new pools of potential customers to
How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers Read More »
Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data licensing and subscription revenue is increasing. The post Etsy’s Ad Biz Might Not Save It From Tariffs; Meanwhile, X Turns To Subs Over Ads appeared first on AdExchanger.
Etsy’s Ad Biz Might Not Save It From Tariffs; Meanwhile, X Turns To Subs Over Ads Read More »
Just when publishers thought Facebook was done, it’s pulling them back in. Publishers have witnessed a recent year-over-year spike in Facebook referral traffic, and it’s — somewhat surprisingly — coinciding with an influx of revenue from Meta’s content monetization program. Of the 10 publishers Digiday spoke to for this article, several are on track to
Is Facebook quietly becoming a new revenue stream for publishers again? Read More »
It’s difficult to know how marketers should manage this current moment. It’s not just a matter of a potential economic downturn that could hurt consumer sentiment and ultimately consumer spending. It’s not just tariffs and the topsy-turvy nature of the Trump administration. It’s a lot for marketers to manage. Even though they expect chaos, they
Is it time for yet another reset in how marketers and their media agencies need to approach media investments thanks to changing consumer habits? Horizon Media certainly is proposing that, with new research it is unveiling today that shows millennial parents of Gen Alpha children are consuming content and advertising in completely different ways. Independent
