Marketing

Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures

The cloud of TikTok’s uncertain future is still lingering. Some marketers are forging ahead on TikTok creator campaigns after its brief shutdown this month, albeit warily, given the app’s unclear future. Others are maintaining their strategies as if a ban is still in effect and limiting their long-term campaigns as they consider the various twists

Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures Read More »

Why the Sundance Film Festival is becoming more important for marketers

As the 41st annual Sundance Film Festival kicks off in Park City, Utah this weekend, more marketers and creators are joining the ranks of the film industry attendees. The festival, which will run from Jan. 23 to Feb. 2, has typically been a host to advertisers like Adobe, Acura and Shutterstock that set up houses

Why the Sundance Film Festival is becoming more important for marketers Read More »

Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Marketers are coming off of what they felt like was a pretty successful year last year, which is a good feeling. An even better feeling? Heading into 2025 expecting bigger revenues and bigger marketing budgets — a lot of

Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers Read More »

Creators are split on whether to keep using TikTok’s editing app CapCut post-shutdown

When TikTok went down over the weekend, so did its sister app CapCut — revealing how content creators across platforms have become reliant on ByteDance’s software to edit their videos. Following CapCut’s return, creators are divided on whether to continue using the app or explore alternatives before it potentially goes away for good. Pro wrestling

Creators are split on whether to keep using TikTok’s editing app CapCut post-shutdown Read More »

WTF are AI agents?

Chatter about AI agents is suddenly everywhere — from Silicon Valley to the ski slopes of Davos – but just how will they impact Madison Avenue? Just yesterday, OpenAI previewed its new “Operator” AI agent tool to help users with web-based tasks like booking travel, making restaurant reservations and buying groceries. Early brand partners across e-commerce

WTF are AI agents? Read More »