Marketing

Angelina Eng will be speaking at Programmatic IO in Las Vegas from May 19-21. Click here to register. AI has taken over the ad and media industry conversation. It’s in the room, the road map, the pitch, the QBR. If your company hasn’t mentioned AI in the last 48 hours, check for a pulse. But […]

The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back. The post Why “Green” Stands For Cash, Climate And Naivety; The Facebook Money Spigot Is Back On appeared first on AdExchanger.

Jacki Kelley does not want to attract attention. In fact, the evp and chief client and business officer of Interpublic Group does not want to be written about during this sensitive time in the holding company’s absorption into Omnicom. Despite several colleagues and competitors that spoke to Digiday crediting her as one of the most

Subscribe: Apple Podcasts • Spotify In the age of the retail media network boom, retailers have been all too happy to strike a deal with marketers, selling off ad space on their own platforms and audience data for ads on third-party platforms. The question is, in a vertical that’s growing at breakneck pace, how are

Now that the dust has settled from Google’s gut punch — being called out not just for monopolizing how people access information online but how that information is monetized — the hot takes are flying. In the absence of straight answers, the industry has done what it does best: speculate. Digiday sifted through the noise to

Was last quarter a fluke or is this a legitimate turning point for the business? That’s what industry analysts will want to clarify during Snap’s Q1 2025 earnings results later today. As W Media Research’s principal and chief analyst Karsten Weide put it, Snap’s recent gains suggest a turning point, but its next earnings call

TikTok is aggressively courting creators and agencies to showcase the revenue potential of its livestreaming tools. TikTok says its creators are now collectively generating $10 million in revenue daily through livestreaming — a figure the company shared during an in-person mixer for creators, agencies and press at its New York City headquarters on April 24.

Earnings season can be windows into what major marketers’ are thinking — especially amid the ongoing economic uncertainty caused by President Trump’s tariffs. In recent weeks, marketers have experienced decision paralysis; been expecting chaos (and regularly using the replanning muscle they formed early on in the pandemic); pushed for more flexibility in deals; and focused on