Marketing

The finalists for this year’s Digiday Media Awards showcase how brands push boundaries by smartly integrating emerging technologies. Each entry highlights a commitment to deepening audience engagement with interactive formats, inviting participation and building community. With a sharp focus on measurable outcomes, the campaigns demonstrate clear impact through tangible results, proving that innovation and strategy

The only thing clear at the moment in forecasting economic conditions across the marketing ecosystem is that you pretty much can’t. At least that’s the message being delivered by executives who swung by the Digiday Studio at the Possible conference on Day 1, which got underway in Miami on Monday. Some speakers, including Zeta Global

The dramatic art-filled lobby of the Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the third-annual Possible Conference, a show that has rapidly established itself as an influential industry event. The grand marble pillars leading to the massive Ai Weiwei-designed chandeliers are tented by Viant and TCS Interactive signage.

“Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming audio.

“Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming audio.

FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers. The post FreeWheel is Streamlining Its Streaming Hub With New Tools For Publishers appeared first on AdExchanger.

The digital ad industry is obsessed with outcomes – to its detriment. That’s the case made by Erez Levin, principal at media consultancy Emet Advisory, on this week’s episode of AdExchanger Talks. Levin has often pushed back against the industry hype machine touting its “Outcomes Era” and the promise of advanced ad targeting and optimization