Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains undetermined.
Creators can be a full-funnel marketing tactic, Snap study finds Read More »
Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement.
Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing Read More »
When California and 19 other states passed their own data privacy laws, the predominant focus was to protect consumers from overzealous marketers hoovering up and misusing their data. But now people are also concerned about how data might be misappropriated by foreign hackers or state actors, which adds another layer of urgency – and complexity
Senator Ron Wyden: National Security Threats Will Inform Federal Privacy Law Read More »
AlmapBBDO veteran Luiz Sanches joins the CPG giant, which no longer has a traditional CMO role and recently reorganized its agency roster.
Kimberly-Clark appoints first global chief creative and design officer Read More »
With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.
Sociable: Meta launches initial test of ads on Threads Read More »
Gail Hollander discussed the convergence of brand building and pop culture and how marketers should think about retail media, AI and other emerging tech.
J.M. Smucker’s CMO on how brands must face the challenges of 2025 Read More »
Retirement and wealth management firm Empower has a message for its customers: “Get good at money. So you can be a little bad.” That’s the tagline behind its latest campaign and first work by Goodby, Silverstein & Partners (GS&P), which it brought on as agency of record in November. The campaign includes two new spots:…
Empower Tells Customers to Invest Well and Live a Little Read More »
The value of data, and the importance of data analytics, is permeating every department of modern organisations – from sales, to marketing, to product. As platforms get easier to use, and the use of handy tech like low-code/no-code grows in prevalence, we’re moving towards a future where anyone, regardless of technical know-how, will be able…
The secrets to developing a high-performing data team Read More »
Some buyers are vocalizing their frustrations that the lack of transparency in CTV ad buying could impact the channel’s growth trajectory. The post Buyers Say CTV’s Transparency Problem Remains A Roadblock To Investment appeared first on AdExchanger.
Buyers Say CTV’s Transparency Problem Remains A Roadblock To Investment Read More »
Anyone with a predilection for breakfast food, tube-shaped instruments and respectful data collection practices is gonna have a great Jan. 28. Because Jan. 28 is National Blueberry Pancake Day, National Kazoo Day and, of course, Data Privacy Day, an annual holiday of sorts to raise awareness about the importance of data protection, privacy and cybersecurity.
If You’re A Publisher And You Don’t Know What A UOOM Is, Then Read This Read More »
