Marketing

According to new Infoblox Threat Intel findings, US consumers lost $5.7 billion in investment scams in 2024. The figure highlights how scams continue to target those seeking financial security, frequently leaving their finances endangered. New research has identified two major threat groups contributing to the rise in scams: Reckless Rabbit and Ruthless Rabbit. Both groups… […]

Agents Of Chaos AI buzzwords are moving at the pace of, well, AI.  The term “AI” is itself often used as a gussied-up substitute for machine learning or sometimes just as a synonym for algorithmic software products. The new jargon du jour, however, is “agentic.” Agentic tech is built on large-language models and can turn

After just over 100 days in office, Donald Trump’s presidency has left U.S. advertisers’ heads spinning. The impact of his tariff policies, however, are being felt far beyond the 50 states. Global research outfit WARC and the Advertising Association today (April 30) cut their U.K. ad spend forecast in the face of stagnant economic growth

Another publisher is taking OpenAI to court. Ziff Davis is the latest media company to sue the tech company over copyright infringement, but the lawsuit highlights a broader reality: Publishers still have no reliable way to stop AI companies from scraping their content for free. Despite growing legal pressure, the web has already been mined.

The remedies phase of the Google search antitrust trial is forcing Google to contemplate the unthinkable: potentially parting ways with the world’s most popular browser, Chrome. Unsurprisingly, a crowd of would-be buyers is already lining up. Their reasons for wanting Chrome, and how they might pay for it, are as varied as the bidders themselves.

This week’s Future of TV Briefing looks at how mid-sized advertisers may be less inclined to make upfront commitments this year — which could have the effect of pressing larger advertisers to commit. The upfront’s middle-class crunch NFL’s streaming situation, YouTube’s AI Overviews and more The upfront’s middle-class crunch There are plenty of ad market

Starting in March, parenting creator Tina Cartwright heard from three brand partners that they would be halting or pulling upcoming campaign spending (around Mother’s Day, for example), citing “budget freezes” and “tightening budgets” in the face of tariffs being imposed by the Trump administration. “Everybody’s in a freeze mode,” Cartwright said. “[They don’t know what]

AI-driven automation is not just a tool but a strategic advantage.

Sylvia Buxton on how retail media is blurring the lines between trade and marketing.