The search advertising landscape is poised to undergo a seismic shift this year, driven by the rise of AI-powered search platforms like Perplexity AI and search ads on social platforms like TikTok. And those are just the platforms with confirmed ad units. Meanwhile, the industry has been whispering about search ads cropping up on Reddit […]
Publishers that want to experiment with using generative AI technology to build products and features like creating chatbots and analyzing data have to evaluate which large language models best fit the bill. And it turns out that one of the biggest factors in these evaluations is how easy it is to integrate an LLM into
How publishers are choosing which LLMs to use Read More »
Slap on your Ray-Ban smart glasses, ask Meta AI to remind you to post on Threads and then hop into Horizon Worlds. Welcome to the near future, according to Meta. “It’s kind of hard for me to imagine that a decade or more from now, all glasses aren’t going to basically be AI glasses,” Meta
Q4: Meta Minted Money And Improved Its Monetization Read More »
CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have “room for improvement.”
Starbucks bets on marketing to broader audience to support turnaround Read More »
The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at lower costs.
How generative AI’s role will evolve in 2025 as marketers probe its utility Read More »
Navigating the world of data and identity partners can feel like scrolling through a dating app: In a sea of options, only a few are worthy of swiping right. To find your perfect match, look for a partner who checks all the right boxes. Here’s your guide to finding the one: Identity resolution starts with
Swipe Right On The Perfect Data And Identity Partner: Your Marketing Matchmaker Guide Read More »
This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement. The post CTV, Retail And Measurement Will Spur Ad Tech M&A This Year appeared first on AdExchanger.
CTV, Retail And Measurement Will Spur Ad Tech M&A This Year Read More »
Meta and Mozilla have proposed a new browser-based attribution system for web ads that they’re calling Privacy-Preserving Attribution. The goal is to track how advertising leads to conversion with less privacy risk to users. Unfortunately, while PPA appears to solve an interesting math problem, if applied to real-world advertising, it will increase privacy risks for
The Hidden Dangers Of Privacy-Preserving Attribution – And A Smarter Solution Read More »
Privacy Prognostications The first week of the new Trump administration was full of whiplash moments. At the IAB Annual Leadership Meeting in Palm Springs, AdExchanger got the TL;DR from IAB CEO David Cohen about what all these changes might mean for the IAB’s lobbying efforts on the Hill, including a seven-year odyssey in pursuit of
Cohen On A Prediction Tear; Scraping The Local Yokels Read More »
Anyone waiting for Google to drop a game-changing cookie update can go ahead and breathe — its not coming with this one. If anything, the latest details on how the Chrome browser will ask users if they want to be tracked by third-party cookies has only stirred up more questions than answers — par for
Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever Read More »
