Marketing

This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services and a part of Digiday’s CMO Strategies series. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options and new ad formats, and ad innovations, along with our […]

This week’s Media Briefing looks at The Washington Post’s deal with OpenAI to use the news org’s content in its ChatGPT search product, and what it says about the future of licensing deals between AI companies and publishers. Deals between AI companies and publishers are subtly moving toward content for search. Trump’s first 100 days

Meta teased new ad optimization offerings as it touted solid Q1 results on Wednesday. It also hyped its investments in AI agents and its launch of a standalone AI app this week, while hinting at monetization opportunities for these products. Meta reported $42.3 billion in Q1 revenue, a 16% year-over-year increase. Its family of apps

Linda Yaccarino continues to cast X as the anti-media media company — a disruptive alternative to what she and Elon Musk believe is the dusty, broke fourth estate. It’s a contentious claim, especially in an era when President Donald Trump is once again at war with the press. But sitting for a fireside chat with

Bradley Keefer, CRO, Keen Decision Systems Legacy media mix planning software remains widely used across agencies. These tools offer a structured process and a game plan marketers can follow, but they were built for a media environment that no longer exists. Traditional media mix tools rely heavily on surveys and reach curves, which can’t account

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an announcement on Wednesday. But for many of those advertisers, it’s been five long years of screaming, flailing, cajoling and waving their arms about as they

This State of the Industry Report, sponsored by Warner Bros. Discovery, explores how marketers, retailers and agencies have used contextual commerce on CTV and streaming as shoppable advertising gains traction. Consumer buying and viewing habits are ever-changing, and content and how it’s delivered are evolving to keep up. Contextual commerce is one way marketers, retailers

Transparency has become the currency of credibility in advertising. As clients demand more outcomes-based accountability, agencies, media companies and online platforms promise more transparency. But how much of this is empty rhetoric and how much of it is an earnest commitment? For those folks who think clients are bluffing, I would advise waking up to

CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall Jenner-founded brand.