Marketing

The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie.

Publishers worry that as curation moves to the sell side, SSPs are taking an even larger cut of ad revenue than DSPs did. As it turns out, however, most sell-side curation deals appear in line with typical SSP take rates. In fact, some of these fee structures resemble how publishers have long done business with

It Pays To Advertise PayPal is filling in what its advertising business will look like. Last year, PayPal hired Mark Grether, who previously started Uber ads, to lead the new retail media-esque segment. The company promptly began selling ads on its own apps: PayPal and Venmo.  This week, PayPal announced an off-site ads extension that

Roblox partner Super League, a metaverse production company, today has acquired fellow Roblox specialist Supersocial, for an undisclosed sum, as it seeks to scale up brand world-building for advertisers. As Roblox and its ecosystem of studios continue to grapple with proving its advertising potential to brands, analysts and observers believe the deal could signal a

Between U.S. tariffs and a potential recession, marketers are feeling cautious at the moment. Sound bets for their media budgets are welcome. Sports, however, offers a haven. Live sports has already become one of the last avenues available to marketers pursuing mass audiences. Now, that reliability provides additional reassurance that their media spend is actually

While Google insists Privacy Sandbox is still moving forward, publishers say the writing’s on the wall: with little incentive left to support it, the Privacy Sandbox is effectively dead. While no one is celebrating the slow fade of a product that once carried such well-meaning intent, there’s a quiet sense of relief that CPMs won’t