Marketing

In the age of data-driven marketing, poor customer data isn’t just an inconvenience – it’s a liability. Customers expect brands to anticipate their requirements and respond instantly, making clean, unified data essential for delivering the “next best experience” that resonates with individual emotions and preferences. To understand the customers you serve, consider investing in a… […]

There are a lot more self-serve CTV buying options out there than there used to be, but that doesn’t mean managed service providers are going away. The post Strategus Secures New Majority Private Equity Investment For Its Managed CTV Services appeared first on AdExchanger.

Nielsen told ad buyers that it plans to drop panel-only ratings later this year. The decision signals an inflection point in media measurement that publishers and buyers have both been waiting for. The post Nielsen’s Long-Awaited Measurement Offering Is Ready For The Upfronts appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Brothers From Another Mother appeared first on AdExchanger.

Fiat is taking luxury car-branded apartment complexes to the next level. Plus, the new FCC Chair is launching an investigation into NPR and PBS. The post A New Kind Of Car Lease; They’ll Never Stop Coming For Sesame Street appeared first on AdExchanger.

LinkedIn’s ongoing efforts to woo video creators paid off in the past few months, according to new figures shared by the company. Short-form video is the fastest-growing content category on LinkedIn. As of this week, total video viewership on the platform has increased by 36 percent year-over-year for the period between Oct. 30, 2024, and