Marketing

The modern marketing landscape is being rewritten in near real time. While economic uncertainty may tempt brands to retreat into the comfort of walled gardens, the truth is more nuanced, especially regarding data and identity solutions. Marketers today have more options than ever, with the growing adoption of modular or composable data stacks opening new […]

What’s it like managing user acquisition for a consumer-facing investment and financial planning app during an ongoing trade war? A little tricky. Markets are turbulent, trade policies are unpredictable, and retail investors are trying their best to navigate it all. But Betterment’s customers “have largely stayed the course,” says CMO Kim Rosenblum, who oversees the

When Viant announced its acquisition of identity startup lockr on an earnings call in March, investors were bemused. During the Q&A portion, the investors had questions, including, What the heck is it? But it makes sense that they were unfamiliar with the company, says Tim Vanderhook, CEO and co-founder of Viant, on this week’s episode

Spring Into Action Magnite’s acquisition of the SpringServe ad server in 2021 and its subsequent investments demonstrate the importance of merging an SSP with an ad server for streaming video. Trey Titone, NBCUniversal’s VP of product for programmatic demand, has a useful blog post on Ad Tech Explained documenting Magnite’s evolution. Take pause ads, which

This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms. ‘Everyone’s trying to undercut The Trade Desk’ YouTube poaches Disney exec, NBCU eyes MLB rights, Google debuts gen AI moviemaker and more ‘Everyone’s trying to undercut The

For ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s starting to look like a real possibility.  “Look” being the operative word. Nothing’s guaranteed but there is momentum. MNTN’s splashy debut on the New York Stock Exchange last week didn’t just grab attention, it lit a signal flare. Priced at

This is the third installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media. 01 Display ads remain important to marketers, but their focus shifts to email ads Display advertising remains big business in the U.S.

Fine dining and globe-trotting travel have been displacing mere objects as consumer status symbols ever since Instagram first arrived on the app store way back in 2010. It’s a shift that brand marketers have long sought to connect with. Few have been as persistent as Mastercard, though. The payments brand first began marketing around “experiences”