The marketer launched the culturally minded — and perhaps overdue — campaign with a spot that aired during the Grammy Awards.
Heinz teams with hip-hop hitmaker Mustard for new product, campaign Read More »
Target’s decision to retool its diversity, equity and inclusion measures has sparked backlash as activists are now calling for a nationwide boycott of the retailer. In response, Black-owned brands that the store carried or carries are asking consumers to reconsider, pointing out that the dismantling of DE&I measures is complicated. Target is one of several
Boycotts and backlash reveal complications in changing DEI landscape Read More »
In case you have been hiding under a rock for the past week, DeepSeek’s emergence (seemingly out of nowhere) has underlined the geopolitical aspect of one of the most disruptive forces in economic history. Because AI adoption is so early, they [Google, Meta, Amazon, etc.] didn’t get their hooks and claws into everyone yet. Chris
AI-Briefing: DeepSeek’s emergence from nowhere shows open-source is eating the world Read More »
Marketers are integrating creators into their Super Bowl plans not just during the Big Game but in the run-up and after this year. Last year, creators like Addison Rae and Charli D’Amelio, broke into the Super Bowl by appearing in Big Game ads. This year, creators are hosting live events, rallying fans online and staying
Consolidation may be happening at the holding company level, between Omnicom’s planned purchase of IPG, and Publicis’ latest acquisition wave (just last week it moved to buy Australian/New Zealand agency Atomic 212). But it’s also happening at a level that plans to take advantage of the thousands of midsized marketers that will be overlooked by
President Donald Trump’s second presidential term — from the TikTok back-and-forth, to the placement of Big Tech execs both at his inauguration and in the Oval Office — has already been notable. Here’s where the ad industry stands with all of this (so far). InBig Tech engineering free speech with government supportOut Big Tech defending free speech
The definitive guide to what’s in and out (so far) in Trump’s second presidential term Read More »
Meta CEO Mark Zuckerberg used an all-hands meeting Thursday that was leaked to several media outlets to prepare staff for an “intense” year ahead and address recent controversial moves, as well as to lash out against events like Thursday’s consistently being leaked. Business Insider reviewed a recording of the meeting, during which Zuckerberg said of…
Mark Zuckerberg Defends Meta’s Recent Moves, Sets Up 2025 in Leaked All-Hands Meeting Read More »
During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into where the industry is headed.
Inside the marketing industry trends to follow in 2025 Read More »
When Senior Editor Alyssa Boyle started at AdExchanger more than three years ago, advertisers were complaining about the lack of transparency in CTV ad buying. And they’re still complaining about it, because the situation remains much the same. Over the past few months, multiple buyers confided their frustrations to Alyssa. Brands want to buy ads
Ever-Elusive Transparency Read More »
The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, events and challenges.
Clif Bar celebrates athlete perseverance with new brand platform Read More »
