Marketing

Lights, Camera, LinkedIn LinkedIn is loving video. To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool. BrandLink now allows creators to place video ads within posts, whereas it previously only supported ads in publisher posts, Ad Age reports. BrandLink is LinkedIn’s first ad […]

The transition from viral influencer to a full-time career as a creator has always been tough — but with greater economic pressure, some are realizing the juice isn’t worth the squeeze. After working 11 years as a creator and amassing 68.2K subscribers on YouTube, mom of twins, creator-turned talent manager Joanna Fowler joined Shine Talent Group

AI didn’t dominate the chatter at Possible like some expected but when it did surface, the tone had shifted: marketers are no longer starry-eyed. They’re focused on what AI can deliver now, not someday.  In particular, some asked how it can be applied to ease the challenges advertisers face due to the fragmented digital landscape. 

In corporate boardrooms and on the sidelines of industry conferences, marketers are considering how best to respond to President Donald Trump’s tariffs. It’s become the key question facing them this year. Marketers’ collective wisdom, gleaned from past recessions, pandemics and near misses, will tell them that advertisers that stick with their message — and continue

Some companies just don’t lose – even when the market is in free fall. Amazon’s ads business is proof, cruising steadily while the broader market sputters in the face of economic drag. That strain has already forced ad spend forecasts down as CMOs scramble to rework budgets and reallocate dollars in the thick of the

Roku is feeling confident enough to enter acquisition mode, despite the looming tariff threat. Roku announced Thursday it acquired subscription streaming service Frndly TV for $185M. The deal is expected to close in Q2. Roku tied the Frndly TV deal announcement to its Q1 earnings report. The company reported $1.02 billion in total Q1 revenue,

Happy first IPO-aversary, Reddit. (And happy 20th birthday.) The market got you a present. Reddit’s stock soared nearly 18% in after-hours trading on Thursday thanks to a revenue beat in the first quarter and strong guidance for Q2. The company, which went public in February 2024 and reported for the first time last March, generated

Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge. The post Nielsen Announces New Report Breaking Out Ad-Supported TV Insights appeared first on AdExchanger.