Marketing

Subscribe: Apple Podcasts • Spotify Last year Architectural Digest switched up its e-commerce strategy. Having added affiliate links to its “Open Door” YouTube series showcasing celebrities’ decked-out abodes in 2021, the Hearst-owned publication started redirecting viewers from the Google-owned video platform to its own site to shop the decor. “It’s a much, much deeper, richer […]

President Donald Trump’s trade tariffs were supposed to take effect today (February 4), forcing marketers to once again rethink their budgets. But at the last minute, most of them were put on hold — a reminder that in this environment, nothing is certain until it actually happens. For weeks, businesses had been bracing for higher

If you watch the teasers or already released ads for Super Bowl LXI, it’s obvious that brands are taking a light-hearted approach, playing it safe by leaning on humor and classic brand advertising iconography to avoid ruffling anyone’s feathers this year.  There’s a sense brands are returning to their place in culture, using advertising as

The open web has spent years competing for crumbs against companies like Google and Meta. But now, some ad tech players say the Chinese startup DeepSeek creates a new chance to build their own AI offerings beyond the walled gardens. Chris Vanderhook, COO and co-founder of Viant, still remembers when Google’s AdX crushed the ad

A tie-up with Gaga around her eighth studio album saw the payments marketer unveil the singer’s latest single around the Grammy Awards.

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ground it ceded to competitors over the past few years. The post Buyers Are Glad Nielsen Is Moving Away

Marketing teams are under constant pressure to go to market faster, yet many face recurring bottlenecks that slow their progress. Resource inefficiencies, team constraints and misaligned goals are some of the most common culprits. While these challenges can feel overwhelming, solving them is critical for driving growth and ensuring long-term success. Paula Ximena Mejia, VP…

The third-party cookie saga: Has any industry ever gazed at its navel with such intensity? I can’t count the number of stories in AdExchanger’s archives on the end of third-party cookies. We’ve got columns, op-eds, feature pieces, new articles, podcasts, thought leadership, comics, sponsored content, you name it. And then, after more than four years,

Under the new leadership, the FTC is signaling a pivot away from sweeping rulemaking efforts to let Congress play that role. Instead, the agency will likely stay laser-focused on enforcement actions. Expect deceptive practices, fraud, consumer redress and select privacy concerns to take center stage.  While the agency has historically looked to Congress for federal