Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of a traditional ad.
Kia counterprograms Super Bowl with mobile game Read More »
When Stephen Yap started at DoubleClick in 2001 as an account director, the world was a very different and perhaps a more innocent place. Who could have predicted that, a little over 20 years later, Google would be on trial for allegedly anticompetitive behavior in the online advertising market, with its 2008 acquisition of DoubleClick
Why Stephen Yap Moved To Perion After Nearly Two Decades At Google Read More »
The real winners in big game advertising aren’t crowned during the game, they’re revealed in the months that follow, said 5WPR’s Ronn Torossian.
Breaking into the big game: Tips for first-time Super Bowl advertisers Read More »
Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying millions for an in-game ad.
As Super Bowl’s cultural cachet grows, brands look beyond in-game ads Read More »
DSPs are hindering universal adoption of the IAB Tech Lab’s new standard for classifying video ad inventory, which was released in 2023. While the majority of supply-side platforms have adopted the new standard and are passing the new video.plcmt signal in their bid requests, most demand-side platforms have yet to adopt, according to a Jounce
What’s The Holdup On Adoption Of The IAB Tech Lab’s Video Ad Standard? Read More »
Is It Over With Overview? Digital marketing agency Seer Interactive published a blog post on publisher click-through rates following the expansion of Google’s AI Overviews (AIOs). You know, those generative-AI responses that sometimes now appear atop Google Search queries. Seer’s findings demonstrate how difficult it is to analyze and understand generative AI search engine results.
It’s Official, AI Search Tanks Traffic; Tariffs Threaten The Temu Gravy Train Read More »
This week’s Media Briefing looks at why podcast organizations and publishers that are doing more video podcast production are primarily focused on YouTube. Podcast execs expanding their video production efforts aren’t won over by Spotify’s push into video yet, and are focusing their video podcast distribution on YouTube. BuzzFeed mulls building its own social media
Media Briefing: Some podcast execs are not won over by Spotify’s video efforts yet Read More »
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. We’re barely a month in and 2025 has already had some ups and downs. And agencies’ feelings about the year are reflective of that: Agencies are overwhelmingly concerned about client budgets in 2025, but they’re also optimistic that it
Related Insights The Programmatic Marketer Amazon’s DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to issue its full-year earnings today, a quarterly requirement that has helped market observers gauge the growing importance of the e-commerce giant’s advertising services. And key to that is ad tech, one it’s doubling down on.
It’s no secret that YouTube stands to benefit if TikTok gets the boot from the U.S., but the longer the uncertainty drags on, the clearer that opportunity becomes. Google’s svp and chief Philipp Schindler made that crystal clear on the company’s earnings call (Feb. 4), telling analysts that ad revenue from Shorts — YouTube’s answer
With TikTok in limbo, YouTube Shorts cashes in Read More »
