Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions.
5 years of media evolution provide few answers to brands’ chaotic 2025 Read More »
The event is part of the network’s efforts to meet the older generation where they already are, said vice president of brand marketing Annette Dunleavy.
Why QVC is targeting Gen X with a TikTok livestream shopping event Read More »
The subscription-based baby food brand is tapping into ‘90’s nostalgia to appeal to new parents.
Little Spoon bridges the generation gap with Barney integration Read More »
Following a federal court ruling that found the firm in violation of a previous injunction, Apple has revised its App Store payment policies. Developers in the United States can now include direct links to external payment platforms in their iOS apps, allowing users to make purchases outside of Apple’s system. The change comes after US…
Apple eases App Store rules after court ruling, Spotify first to act Read More »
Over the past 13 years, Allie Lichtenberg has seen many different facets of the ad tech industry. In advance of her presentation, “The New Measurement Fundamentals,” AdExchanger sat down with Lichtenberg to ask what she thinks the larger ad tech world needs to understand about measurement. The post Getting Into The Measurement Game With Independent
Getting Into The Measurement Game With Independent Media Veteran Allie Lichtenberg Read More »
Why did Walmart buy Vizio? What happens when a CTV campaign turns on the S&P500+? Is Google losing its search engine edge? The post The Vision For Vizio; Wait, Did You Say A TTD CTV SSP? appeared first on AdExchanger.
The Vision For Vizio; Wait, Did You Say A TTD CTV SSP? Read More »
If you were to sum up the first 100 days of Trump’s presidency — a milestone we just passed on April 30 — with one word you’d likely use “uncertain” to do so. And for marketers, well, uncertainty is toxic. There’s been an expectation of chaos this time around, but that expectation doesn’t make the
Now that September is locked in for Google’s showdown with the Department of Justice over how to dismantle its grip on online ad sales, it’s time to dissect how each side thinks the monopoly should be undone. The proposals were mapped out on Monday in written filings just days after they were outlined to Judge
The Rundown: What Google and the DOJ are proposing for ad tech antitrust remedies Read More »
Subscribe: Apple Podcasts • Spotify The upfront seems set for one of those up-and-down cycles. The annual TV and streaming advertising haggle has had a rash of rollercoaster years recently — 2020 and 2022 in particular — that provide a guide of sorts for how the 2025 upfront market may go. Donald Trump’s tariffs have
What’s in and out in this year’s TV and streaming ad upfront market Read More »
