In a surprise move that happened last week but news of broke last night, studio and TV company Paramount moved its media business to Publicis and Interpublic Group, dealing losses to WPP and Horizon Media, according to sources with knowledge of the business. Apparently the move was made without a formal review. While no party […]
Publicis and IPG win Paramount’s media business Read More »
This State of the Industry Report, sponsored by Arc XP, explores how publishers are incorporating AI into their newsrooms beyond the typical workplace efficiency avenues, how far they’ve gotten with those implementations, the challenges they’ve encountered and how they’re overcoming them. As AI permeates every industry, publishers and broadcasters are no strangers to the technology.
Most Meta product news isn’t a flashy announcement or the debut of a hardware line. For many products, it comes down to yearslong evolutions and incremental change. That’s the way of it with a set of new features introduced on Wednesday that give advertisers more granular metrics for how they value traffic and ad campaign
Meta Hones Its AI-Based Campaign Steering For Brands That Share More Data Read More »
A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire.
Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem Read More »
Audio platforms that solve identity challenges are gaining an edge, winning new advertisers and driving stronger returns. As digital audio matures, the ability to understand who’s listening is becoming just as important as what they’re listening to. Digital audio is evolving fast. What was once a niche channel of host-read sponsorships and direct buys has
From Anonymous To Addressable: The Identity Shift Reshaping Digital Audio Read More »
Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.
How Dove’s first creator-led campaign paves way forward for Unilever Read More »
Earlier this year, at a Signal Shift event in NYC, the IAB Tech Lab officially announced a new open-source initiative designed to shift more digital advertising operations server-side, “providing publishers on the open web with privacy-first control over their monetization that is independent of browser APIs and signal loss.” The unveiling of Trusted Server, an
Is The IAB’s Trusted Server A Real Solution For Publisher Revenue Control? Read More »
Nobody’s Property, Everybody’s IP Last December, Google reversed a long-held policy forbidding IP addresses for ad targeting. The no-IP stance was awkward for Google. The company was trying to get ahead of what many saw as the inevitable end of IP addresses for targeting. Plus, Google’s under constant scrutiny, and IP addresses can be tied
How Google Slipped Without IPs; The Constitutional Right To Ad Dollars Read More »
In 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers. As podcasting evolves from an audio medium into a video medium, brands are increasingly viewing the format as premium, complete with high viewability, strong engagement and audience quality. As a result, brands are starting to pull from
In Graphic Detail: How podcasts are earning their spot in the premium ad tier Read More »
This week’s Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers on YouTube and potentially someday soon an Emmy Award. YouTube TV (Emmys edition) TelevisaUnivision’s ad boss exits, Disney’s new streaming bundle and more YouTube TV (Emmys edition) The conversation over whether YouTube is TV may be
