Marketing

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. There’s a shift happening in the display advertising space: Marketers are using and spending more on email this year than programmatic ads — a first for the channel. This is a member-exclusive article from Digiday. Continue reading it on […]

This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit. Black box Trump’s Hollywood tariffs, Roku’s kids’ privacy problem, LinkedIn’s original shows slate and more Black box Seemingly everyone in the advertising industry knows that the connected TV

After nearly 30 conversations with a variety of executives attending Possible last week in Miami, a few topics bubbled to the surface, from a cooling of the merger and acquisition market to the opportunities and challenges of retail media, to the power of sports to unify a divided country and world. These conversations were captured

Podcasts are no longer the territory of audiophiles. As connected TV becomes YouTube’s primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in the house. Amid the shift, many podcasters with audiences on YouTube are upping their game with visual content to capture and sustain attention as more fans tune

These are strange times for a publisher that’s all in on contextual advertising, given the third-party cookie’s latest stay of execution. Still, Dotdash Meredith (DDM), which launched its D/Cipher contextual targeting platform in 2023 and expanded it to non-DDM sites in February – isn’t sweating Google keeping third-party cookies on Chrome, CEO Neil Vogel told

Just before bringing the Jonas Brothers up on stage to celebrate their upcoming content partnership, Samsung made a curious announcement to attendees at their NewFronts presentation in New York City on Tuesday. The post Samsung Might Be Putting Ads on Their Smart Fridges After All appeared first on AdExchanger.

This year’s Digiday Content Marketing Awards winners embraced video content, in its various forms, to craft compelling narratives that successfully connect with audiences. As brands work to build long-term consumer relationships, tailoring content to individual preferences has become mission-critical. For instance, L’Oréal Groupe partnered with The New York Times to launch “This Is Not a

Lance Brothers, Chief Revenue Officer, Adstra Managing identity has never been more complex. Customer data is fragmented across systems, privacy regulations are tightening and enterprises need different identity capabilities at various stages of their marketing and data strategies. The challenge isn’t just managing identity — it’s controlling it: using it where and how it’s needed

Marketing measurement is often messed up for reasons that have been written about ad nauseum: an overreliance on imperfect models and vanity metrics, a lack of true experimentation and unrealistic expectations about precision. But there’s another, more prosaic reason why marketers often fail to embrace a better, more rigorous approach to measurement – and that’s a