Marketing

As Roblox continues to grow, in-game item designers and world builders are cashing in — and forming a new class of content creator in the process. During Roblox’s fourth financial quarter of 2024, which encompassed the period between Oct. 31, 2024, and Jan. 5, 2025, creators on the platform made more money than ever before. In […]

HexClad, a direct-to-consumer cookware brand, is running its first Super Bowl spot this Sunday. The DTC brand is one of several new-comers, including Häagen-Dazs, Duracell and MSC Cruises, shelling out significant ad dollars to secure a 30- or 60-second spot in the Big Game.  It’s a risk, says Daniel Winer, co-founder and CEO of HexClad.

Andy Warhol predicted that ordinary people would each someday experience 15 minutes of fame. At this year’s Super Bowl, Fox is offering advertisers a quicker route to nationwide recognition — 15 seconds, for half a million dollars. As the Super Bowl approaches, broadcaster Fox is dividing up its Big-Game ad space into increasingly smaller parcels

It took a while but Snap is finally jumping on the AI-powered ad bandwagon — following in the footsteps of Google, Facebook and the rest, which have been launching such tools since 2021. The move is all about strengthening its appeal to the smaller advertisers it has spent years pursuing. As Snap’s CEO Evan Spiegel highlighted on

Pinterest has been reshaping itself as a performance marketing platform for the past few years, CEO Bill Ready told investors during the company’s Q4 earnings call Thursday. That transformation is starting to pay off. Pinterest reported $1.2 billion in Q4 revenue, an 18% year over year increase – and its first-ever billion-dollar quarter. Its full-year

Amazon Advertising is plotting its move to grab upper-funnel ad budgets. The advertising services group earned $17.3 billion in Q4 2024, up 18% year over year. “We remain pleased” with the steady double-digit growth of the ad business, now coming off a “very large base,” as CEO Andy Jassy put it to investors during the

The New York Times and News Corp are two prime case studies in how news publishers are evolving to be less reliant on ad revenue. Both publishers reported their most recent earnings on Wednesday (Q4 for The New York Times, Q2 for News Corp, which operates on a different fiscal calendar than most). And both