Marketing

Going in-house can feel a little turbulent for advertisers. But brands, such as Spanish airline Iberia, increasingly want more control over their campaign planning, creative and optimization. Until relatively recently, Iberia’s workflow was almost entirely manual. Now, through a partnership with AI personalization platform Clinch and its Flight Control tool, Iberia has been able to

Marketing has evolved dramatically – from one-size-fits-all tactics to today’s hyper-personalized, data-driven strategies. But now we’re reaching another inflection point. For years, marketing teams have invested in turning data into insights. Yet a persistent problem remains: The path from insight to action remains too long and fragmented. As markets accelerate and customer expectations rise, traditional

Wonderland Did you ever read Lewis Carroll’s “Through the Looking Glass,” the sequel to “Alice In Wonderland,” which documents a nightmare the human protagonist must escape? Well, the online ad industry may soon have a similar experience, as it stands on the precipice of a new age in data-driven advertising. Or maybe we’re reading too

This week’s Media Briefing looks at the state of publishers’ commerce and affiliate businesses, given the recent news that Business Insider is shutting down most of its commerce division in light of search referral traffic declines. Publishers say affiliate and commerce businesses aren’t dead in the AI search era, but personal, voicey and category-specific recommendations

If you thought the hype around AI was receding, think again. Generative AI applications have become the key battleground between marketing services companies of all stripes, from creative to strategic consulting, to media planning and buying.  The American public believes generative AI will have a negative impact on U.S. society, according to recent polling by

Against all odds – and headlines – ad spending is holding steadily.  Despite a parade of problems, the market hasn’t blinked. Ad buyers are saying it, and the latest forecast from Madison & Wall backs them up. For now, the money is still moving.  Specifically in the U.S. where ad spending (excluding political ads), is

More media agencies are attempting to go around traditional ad tech gatekeepers to strike their own deals with supply-side platforms (SSPs). Media agencies are under pressure, squeezed between marketers holding back on budgets and the cost of doing business with demand-side platforms (DSPs) like The Trade Desk. At the same time, clients want to ensure

The Trade Desk is poised to launch Deal Desk, a new capability within the demand-side platform aimed at easing the structural inefficiencies in the Deal ID ecosystem. Deal Desk’s official announcement is expected imminently, although Will Doherty, svp inventory development, The Trade Desk, teased the launch on stage at the IAB Tech Lab Summit, hosted