Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media.
Tubi pitches products, partnerships designed for specific ad verticals Read More »
Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in focus at the NewFronts.
TikTok reassures brands on future as advertising ambitions broaden Read More »
If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now Unity has Vector AI, which was made generally available to all Unity advertisers and developers on Wednesday, roughly three months
Unity’s AI Ad Platform Is Out Of Beta After A Complete Rebuild Read More »
There’s new leadership at the industry’s top agency trade association. Starting today, Justin Thomas-Copeland will succeed Marla Kaplowitz as the 4As’ CEO. Throughout this month, Thomas-Copeland will work alongside Kaplowitz, who has been CEO of the 4A’s for the last eight years, to transition the leadership of the association before her departure at the end
New 4A’s CEO Justin Thomas-Copeland speaks out on hot button industry issues Read More »
The Coca-Cola brand, which relaunched its “Obey Your Thirst” platform last year, recently became the number three carbonated soft drink in the U.S.
How Sprite surpassed Pepsi by living and breathing pop culture Read More »
A company involved in the development of AI tools for content creation, Lightricks, has announced the release of its latest video model, LTXV-13B. As the name suggests, the new model boasts 13 billion parameters to improve the quality of creators’ videos, even when running on consumer-grade hardware. This is the first version of LTXV to…
New AI model from Lightricks speeds up video creation Read More »
The reason why TikTok will likely never face a full ban is also the strongest argument for why it should: It’s simply too effective at capturing attention. Beyond issues of geopolitical surveillance and data privacy lies a deeper, less-discussed concern: the quality of the attention platforms like TikTok capture and the methods used to capture
Rethinking Brand Safety In The Age Of Compulsive Media Experiences Read More »
GroupM No More What’s in a name? WPP will shortly retire the GroupM brand, Adweek reports, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and Omnicom, which houses their respective ad-buying agencies under the monikers Publicis Media and Omnicom Media Group. WPP started out as Wire and Plastic Products plc, a
Disbanding The Group(M); TikTok Struts Its Stuff At NewFronts Read More »
It’s been a year since Google rolled out AI Overviews, and over two years since the launches of ChatGPT and Perplexity — tools that have collectively upended the traditional relationship between publishers, platforms and audiences. The spread of AI technology is having an increasingly clear impact on publishers’ traffic and their ability to control content
From hype to reality: AI in publishing — by the numbers Read More »
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. There’s a shift happening in the display advertising space: Marketers are using and spending more on email this year than programmatic ads — a first for the channel. This is a member-exclusive article from Digiday. Continue reading it on
Digiday+ Research: Programmatic ad spend loses out to email this year Read More »
