Coors Light and Peloton help Super Bowl fans sweat away sluggishness
The Molson Coors brand has been slowly building up to its Super Bowl campaign since mid-January.
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Marketing
Amazon’s bet on Prime Video ads pays off as advertiser pool widens
While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non-endemic brands.
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Chrome’s Global Cookie Consent, and Nielsen and Paramount Make Nice
The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever. The post Chrome’s Global Cookie Consent, and Nielsen and Paramount Make Nice appeared first on AdExchanger.
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For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory
What makes fans tick? Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms. The post For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory appeared first on AdExchanger.
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Campaign Trail: Coca-Cola travels across decades to tell a family story
A culturally rich short film by “Black-ish” creator Kenya Barris captures how the marketer’s portfolio and the world have evolved over the years.
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Chanuttita Chitmanasak, Michelin: Optimising data, AI, and omnichannel for seamless customer experience
Chanuttita Chitmanasak, regional CRM & marketing automation lead – East Asia & Australia at Michelin, shares insights into how businesses can optimise their CRM strategies, navigate omnichannel challenges, and integrate AI for enhanced customer engagement. The role of data in refining CRM strategies According to Chitmanasak, data is the foundation of any successful CRM strategy.…
Fetch Is Playing The Super Bowl With A $1.2 Million Live Giveaway
This weekend, the rewards app Fetch is debuting its very first Super Bowl ad, which includes a live giveaway of $1.2 million. The post Fetch Is Playing The Super Bowl With A $1.2 Million Live Giveaway appeared first on AdExchanger.
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Comic: Conversion!
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Conversion! appeared first on AdExchanger.
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Everyone Has A CDP; Meta’s All In On AI Ad Automation
Meta quietly launched a product and loudly updated another. Plus, DeepSee.io’s naming and shaming which sellers it found monetizing stolen content. The post Everyone Has A CDP; Meta’s All In On AI Ad Automation appeared first on AdExchanger.
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IPG CEO caught Omnicom CEO ‘with his trousers down’: S4 Capital’s Martin Sorrell casts further doubt on IPG’s $13B price tag
‘Krakowsky caught Omnicom’s Wren with his trousers down’: S4 Capital’s Martin Sorrell casts further doubt on IPG’s $13B price tag S4 Capital CEO Martin Sorrell is treating the Omnicom-IPG deal like a piñata — and he’s not short on swings. Ever since the deal was announced, he’s been relentless in picking it apart, repeatedly questioning