Marketing

Nostalgia’s always been one of the most reliable instruments in the marketer’s toolkit. Kantar data shows that a touch of nostalgia in an ad can result in a 9-point increase in emotional connection and 15-point boost in enjoyability. Little wonder, then, that nostalgia is so often deployed–arguably to its greatest effect–in Super Bowl ads. This…

After making its Super Bowl debut last year, the soda brand is back in the Big Game with a 60-second spot by creative agency Virtue Worldwide. The 60-second spot features creators Alix Earle, Jake Shane, and Rob Rausch from Love Island USA. It was placed by media buying agency Tinuiti “Not only is the Super…

Tubi has been known to shock viewers with its Super Bowl campaigns the last two years. This year, while the brand kept its wacky and bold spirit, it leaned into a more emotional storyline for their game day spot. The spot, which was created by Mischief @ No Fixed Address, features a young “cowboy” who…

A novel, disruptive technology, the biggest television event of the year, and chief marketing officer Kate Rouch–what do they all have in common? If you are a technology company looking to introduce your product to U.S. consumers, these are your starting blocks. Three years ago, Rouch led the marketing team at Coinbase, the cryptocurrency trading…

THE AD: In its fourth-consecutive Super Bowl spot, the travel company Booking.com sticks largely to the basics, albeit this time with a cute cameo from a select group of Muppets. The ad begins with Kermit the Frog plucking a banjo on the beach, before cutting to a visibly distressed Ms. Piggy as she cries out…

THE AD: David Beckham, who became a Stella Artois global brand ambassador in 2024, learns he has a long-lost twin brother of the same name living in the U.S. He initiates a search for his sibling. Plot twist, the other David is… Matt Damon, who plays a character called Dave in the aptly titled: “David…

THE AD: The two-minute Jeep Super Bowl ad, starring Harrison Ford and directed by James Mangold, promotes Jeep’s multi-energy platform vehicles. In the commercial, Ford delivers a two-minute monologue on America’s greatest quality, the freedom to choose. Navigating from inside a cabin to his Jeep, Ford pays homage to the heroes who enabled that freedom….

After a one-year absence, Jeep is driving into Super Bowl 59 with a two-minute film, titled “Owners Manual,” starring renowned actor Harrison Ford. The Stellantis-owned brand used the film to showcase its multi-energy platforms, including the new gas-powered Jeep Wrangler 392, the hybrid Jeep Wrangler 4xe, and the electric Jeep Wagoneer S. The two-minute commercial…

Walking around New Orleans in the days before Super Bowl 59, it was impossible to avoid the way that the sporting event has transformed the city. Brands took over restaurants and parking lots, plastered and projected ads onto the sides of buildings, hosted karaoke on sidewalks, and passed out oh-so-many free products. I’ve been covering…

THE AD: In the male-dominated Super Bowl, Nike’s “So Win” shifts the spotlight to women athletes who are changing the game in their respective sports. With a voiceover by rapper Doechii, the film addresses the fact that female athletes-and women generally-are always told what they can’t or shouldn’t do. In true Nike style, the brand…