Marketing

Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads – a shift in marketing that was particularly apparent at the 2025 NewFronts presentations in New York City this week. The post This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities appeared first on AdExchanger.

If you felt a strange gust around 5 pm ET on Thursday, it was probably the cumulative sighs of relief across Wall Street as The Trade Desk shook off its Q4 blues with a better-than-expected first quarter earnings report. In February, when TTD reported a bad miss on Q4 revenue, its shares plummeted by one-third,

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Scraping The Headlines appeared first on AdExchanger.

Shopify is growing its advertising and data business; the privacy train is slowing down; Roku is striking deals to make its data more accessible. The post Shopify’s Data Returns; But What Happens To The Privacy Lawyers? appeared first on AdExchanger.

Publishing execs didn’t shy away from the elephant in the room during their first quarter earnings calls: What impact would President Donald Trump’s tariff policy and the uncertain economic climate have on their businesses? CEOs and CFOs at BuzzFeed, Dotdash Meredith, Gannett, News Corp and The New York Times worked to ease shareholder and market

AI is upending the ad business and S4 Capital is changing its pricing accordingly. CEO Sir Martin Sorrell said the rise of automation is forcing a rethink of how the firm is paid, particularly with those marketers who are under pressure to slash production costs and funnel more dollars into media without increasing overall spend.

As generative artificial intelligence improves, creators are growing more confident using it to make audience-facing content. For content creators of all types, generative AI use is on the rise. In March, a survey of content professionals by Kontent.AI found that 74 percent use AI tools on a weekly basis, with 39 percent using them daily.

Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava. Digiday caught up with Naylor to unpack why he’s stepping back into the fray with Kochava, what it signals about the state of ad tech and what it could mean for the