Related Insights The Programmatic Marketer Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency Read More It’s late April/early May, and in any given year of the ad industry’s calendar, that means three concurrent series of events are taking place… in no particular order of importance, they are: […]
Paramount Global saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last year’s Q1 – which just so happens to be when CBS hosted the 2024 Super Bowl broadcast. The post Paramount Ad Revenue Dips in Q1 (But It’s OK, It Was The Super Bowl’s Fault)
Paramount Ad Revenue Dips in Q1 (But It’s OK, It Was The Super Bowl’s Fault) Read More »
Related Insights The Programmatic Marketer The Trade Desk stumbles, and the ad tech world cheers — maybe too soon Read More Maybe things weren’t so bleak for The Trade Desk after all. Following a rare stumble in Q4 — its first earnings miss in over eight years — the ad tech giant bounced back with
Q1 was a win for The Trade Desk, but bigger tests lie ahead Read More »
For CTV advertisers, Warner Bros. Discovery’s first earnings report of the 2025 fiscal year was a bit of a mixed bag. The post Streaming Was A Bright Spot For Warner Bros. Discovery’s Mixed Quarter appeared first on AdExchanger.
Streaming Was A Bright Spot For Warner Bros. Discovery’s Mixed Quarter Read More »
The Facebook- and Instagram-owner breaks down five key insights for marketers, including how to apply them to advertising efforts.
Sociable: Meta offers tips for advertisers based on latest engagement trends Read More »
At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and reach-oriented products.
Snap unveils AI-powered advertiser solutions, Sponsored Snap updates Read More »
Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV Newfronts. The post The CTV DSP appeared first on AdExchanger.
Magnite earned $155.8 million in Q1, ticking up from $149.3 million in the period a year ago, according to the company’s earnings report on Wednesday. The company’s fastest growing segment is CTV, which grew from $54.9 million a year ago to $63.2 million as of Q1 2025. Its mobile business stands at $58 million, while
Magnite Softens Its 2025 Guidance, But Google’s Woes Are A Potential Goldmine Read More »
The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.
Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive Read More »
Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for its upfront presentation.
Inside Disney’s ad playbook as streaming becomes ‘core growth platform’ Read More »
