As expected, professional sports inventory is selling rapidly in this year’s upfront marketplace, notably the NFL, which as one media buyer said has become “mainstream,” and no longer the place to reach just sports fans. The rest of the upfront marketplace, historically dominated by selling entertainment content rather than sports, is slow to build any […]
Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and experiences.
Airbnb names new CMO on tails of major platform overhaul Read More »
Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston Consulting Group’s research.
CMOs increase AI investments: Here’s what the numbers say Read More »
Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. But it’s possible to have too much of a good thing. The post IAB Tech Lab Says Advertisers Are Excited About Pause Ads – But Are Users? appeared
IAB Tech Lab Says Advertisers Are Excited About Pause Ads – But Are Users? Read More »
Welcome back to AdExchanger’s Commerce Media Newsletter. This week, we’re checking in on Pacvue, an ad-buying platform for sponsored listings and retail search results that sits right at the heart of open programmatic retail media. Pacvue is one of a small handful of companies, alongside the likes of Skai, Omnicom-owned Flywheel Digital, Criteo and The
The Next Phase Of Retail Media Is A Brand New World For Programmatic Vendors Read More »
Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year? The post What Does It Mean To Be All In On AI? appeared first on AdExchanger.
What Does It Mean To Be All In On AI? Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Purchase Funnel appeared first on AdExchanger.
Comic: The Purchase Funnel Read More »
The grass is always greener on the other side of the fence; AI scraped around and now they’re finding out; expect better ad growth for 2025. The post There Is No Safe House; When The Scrapers Get Scraped appeared first on AdExchanger.
There Is No Safe House; When The Scrapers Get Scraped Read More »
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers have grappled with a love-hate relationship with social media platforms over the years. But as AI continues to propagate (skewing media metrics along the way), social media could be moving closer to the “love” side of the relationships
A fresh wave of publishers have signed up for generative AI startup ProRata’s revenue share program, including The Boston Globe, Vox Media and Future, as well as Fast Co. and Inc owner Mansueto Ventures. ProRata operates Gist.ai, an AI-powered search engine that utilizes licensed content to generate answers, which launched in December 2024. Today, the
Boston Globe, Future, Vox Media join ProRata’s generative AI licensing model Read More »
