Marketing

Kicked off by the Super Bowl, irreverent bro humor and sex appeal-based marketing is officially making a comeback

There’s a certain early aughts sensibility — think bro-y humor, racier advertising or general objectification of everyone — that seems to be making a comeback.  Just look at last night’s Big Game. Bud Light’s spot, “Big Men on the Cul-de-sac,” starring comedian Shane Gillis and Post Malone, could be viewed as a return to form for

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Netflix readies pan-European rollout of its in-house ad tech amid pricing competition

Last week, Netflix unveiled the European rollout of its programmatic beta program involving tie-ups with demand-side platforms Google and The Trade Desk, among others, that will go into effect later this month. It’s the second leg of a global rollout first unveiled during its last upfront pitch and subsequently launched across the Americas that its

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AI Briefing: As DeepSeek catches new heat, Big Tech trumpets another quarter of AI earnings

We’re in the middle of the latest earnings season, where the leadership of companies in the tech and media sector set out their public strategic objectives, but other recent developments denote the tensions borne out of AI’s encroachment on the space.      Two years ago this month, Google’s quarterly earnings call cited “generative AI” for the

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Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead

As 2024 financial results start to trickle in over the month of February, the two leading agency holding companies’ numbers are out, and their results tell a variety of stories. But the bottom line takeaway, which really has little to do with the actual results, is this: The big will continue to get bigger, no

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How brands are growing episodic creator partnerships to reach a younger audience

The lines between entertainment catered to social media versus sit-down TV may be blurring more than ever, especially as more creators straddle the two worlds. As creators roll out more episodic content and series, major marketers are inking longer-term deals to puts ads on those series and expand content beyond ad hoc creator partnerships and

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CourtAvenue’s latest acquisition dives into the world of bots — the less evil kind

As generative AI wends its way deeper into the corners of the agency world, companies are making moves to own their own IP buildups and buildouts. Take CourtAvenue (CA), which Digiday has learned acquired a majority stake in Ukrainian AI bot firm Bots Crew, which sets up custom conversational AI solutions for enterprises, aka bot-driven

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Rewards App Fetch’s Super Bowl 59 Ad Is a $1.2 Million Giveaway

Fetch is hoping to become a mainstream name with its first Super Bowl ad. The 30-second ad, called “The Big Reward,” stars CEO and founder Wes Schroll pitching Fetch as “America’s rewards app” before explaining why the company is running a Super Bowl ad: Fetch is giving away $10,000 every second during the last two…

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Super Bowl Instant Replay: Bosch is in the Company of Chads

THE AD: Antonio Banderas opens his Bosch fridge, marvels at its freshness-preserving tech, and–bam!–he’s no longer just Antonio; he’s tuxedo-clad Antonio Bosch-deras, oozing suave confidence. Meanwhile, a construction worker morphs into a “Macho Man” Randy Savage-esque wrestling legend, complete with over-the-top theatrics, all thanks to…a Bosch power tool? The two strut, pose, and flex their…

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Feeling Old Yet? Some of the References in 2025’s Super Bowl Ads Harken Back Decades

Nostalgia’s always been one of the most reliable instruments in the marketer’s toolkit. Kantar data shows that a touch of nostalgia in an ad can result in a 9-point increase in emotional connection and 15-point boost in enjoyability. Little wonder, then, that nostalgia is so often deployed–arguably to its greatest effect–in Super Bowl ads. This…

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