Everyone in advertising is dealing with the same problem: uncertainty. As a few agency execs put it while chatting with me on Monday, there’s a constant nervous energy in the industry right now, with everyone wondering what new geopolitical shift marketers will have to react to next. Monday morning, for example, stateside marketers awoke to […]
Subscribe: Apple Podcasts • Spotify Google’s search engine isn’t the only one in town, and marketers are taking notice. Increasingly, people are shifting search behaviors to AI chatbots, like ChatGPT and Perplexity. This means marketers’ search engine optimization playbook might soon need to be revamped to account for AI-generated product discovery, recommendations and more. At
How Digitas is navigating search’s shift to the AI era Read More »
It’s upfront week, and YouTube’s influence looms large over every pitch and negotiation. No better moment to revisit how, over the past 20 years, it’s become the tip of the spear in the transformation of how people watch TV. From mobile mainstay to living room fixture Watching YouTube on TV screens isn’t new but the
In Graphic Detail: How YouTube redrew the TV map Read More »
The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its upfront competitors.
Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers Read More »
Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts presentation on Monday. The post Amazon Is Bringing Contextual, AI-Generated Pause Ads To Prime Video appeared first on AdExchanger.
Amazon Is Bringing Contextual, AI-Generated Pause Ads To Prime Video Read More »
The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline the media buying process.
PubMatic brings generative AI to media buying platform Read More »
Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in labor spending.
CMOs stretch static budgets further, with downsides for agencies: report Read More »
Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.
How Unrivaled built brand partnerships that are more than logo slaps Read More »
While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.
Linear ad spend grew in Q1 despite economic uncertainty: iSpot Read More »
It’s official: AI is coming for marketing jobs. CMOs’ ad budgets are flat this year compared to last year, according to Gartner’s annual CMO Spend Survey. Fifty-nine percent of CMOs said they don’t have enough budget to execute their strategy this year. Overall, brand marketing budgets will average 7.7% of company revenue in 2025, the
AI Will Replace Marketing Jobs As CMO Budgets Stagnate, Says Gartner Read More »
