Marketing

You sit down to watch the premiere of Landman or Tulsa King on Paramount+, and enjoy the show but feel aggravated at seeing the same sponsor spots through several episodes. According to research from Omnicom Media, that aggravation can lead to a negative opinion of that sponsor. Omnicom Media and Paramount partnered on making sponsor […]

For two decades, Cannes Lions has been the advertising industry’s high church of the campaign — the ad, the stunt and the killer creative idea. This year, the conversations actually happening in the villas and the beach cabanas aren’t about creative execution at all. They’re about something closer to brand infrastructure: how brands get discovered,

Parties, Paris Hilton, the first Grands Prix, and more from the Croisette and beyond.

Hope your coffee is as strong as your SPF!

Digiday Top Workplaces is an annual list recognizing the best companies to work for across media, marketing and technology. The companies recognized this year are setting the standard for what strong workplaces look like: those that lead with purpose, put their people first and shape the future of work in ways that strengthen the business. 

Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to connected TV. The post Walmart Buys Vibe.co To Woo SMBs To Streaming appeared first on AdExchanger.

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s committed to neutrality.

The AI lab is scaling its ads business while aiming to challenge Anthropic on enterprise dollars.

At ADWEEK House, Graham and CMO Marisa Thalberg explored how plus sizing is central to authenticity.