Marketing

Once the pandemic hit and lockdown began, in-person networking became an impossibility. Huggies Healthcare, the division within Kimberly-Clark targeting health care professionals with resources and products for infants, was hit especially hard. Up until that point, its approach to marketing had been almost entirely face to face through in-person meetings with nurses and clinicians across […]

LinkedIn has transformed from a traditional professional networking site into a vibrant, content-driven platform, as highlighted in Metricool’s 2025 LinkedIn Study. Analyzing over 577,000 posts from nearly 48,000 pages, the study reveals significant shifts in the platform regarding video content and how brands can tap into underutilized formats to drive engagement. To facilitate the comparison…

The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and  analytics startup in January. We now have one indication of how Sincera will be put to use. TTD publicly launched OpenSincera on Tuesday. The free API integration posts ad impression

You built your martech stack to bring you closer to your customers — to make sharper decisions, craft smarter campaigns, and drive strategic growth. That’s the dream. The reality? Most stacks are missing a critical piece: real, human understanding. Despite the mountains of data at your fingertips, product launches flop. Marketing strategies misfire. Growth targets…

Ever since 2020, TV upfront rates have declined; inconsistent metrics mean inaccurate results; plus, Roblox is touting its strong hold on its viewers’ (er, gamers’) attention. The post The Television CPM Comeuppance; Your Undivided Attention appeared first on AdExchanger.

As platforms increasingly compete for livestreaming creators and their audiences, Twitch’s discovery issues remain a sticking point for some streamers.  It’s been just over a year since Twitch launched its Discovery Feed in April 2024. The feed, a TikTok-style endless scroll of vertical video clips and current livestreams, was Twitch’s first product explicitly intended to

At this year’s upfront negotiations, advertisers are set to weigh tariff impacts and consumer sentiments against big-ticket TV deals and major media investments. eMarketer projects that linear TV upfront spending will fall 9.1% compared with last year, for example, a drop fueled by economic concerns and the march of streaming platforms. That doesn’t mean advertising’s

Everyone in advertising is dealing with the same problem: uncertainty. As a few agency execs put it while chatting with me on Monday, there’s a constant nervous energy in the industry right now, with everyone wondering what new geopolitical shift marketers will have to react to next. Monday morning, for example, stateside marketers awoke to