Parallel to the glitz and glamour of the upfront conversations this week, ad tech execs have also been congregating en masse in New York City, with DMS by LUMA a highlight of the past five days for such types. The May 13 event was capped off with The Trade Desk CEO Jeff Green discussing the […]
The Trade Desk’s Jeff Green on ad tech’s big issues Read More »
Pinterest is still a minor line item on most media plans, but agency execs say that could change fast if its ad platform keeps evolving. Five ad buyers told Digiday their clients’ PInterest budgets remain small. None offered exact figures but the direction of travel is clear. Even with modest spend, momentum among buyers is
As Pinterest improves ad platform, advertisers continue to increase spend Read More »
Google’s AI Overviews feature marked its first birthday this week. The feature shows users AI generated summaries at the top of their search queries, ahead of links to articles and websites. As the AI-generated summaries have become more common in search results, marketers have begun actively examining how their sites can appeal to both human
Earlier this week, it emerged that Microsoft is shutting down its demand-side platform, Xandr Invest. This move signals the broader strategic shift toward AI-driven advertising and an end to the old AppNexus as many once knew it. Related Insights The Programmatic Marketer Microsoft Advertising is closing the Xandr DSP, layoffs pending Read More The company
AI is speeding up everything in advertising — except how advertisers pay agencies, which is still moving at a crawl. There are early signs — just look at Sir Martin Sorrell’s latest quarterly reflections — but, he, his peers and their clients are still in the foothills of this shift, not anywhere near the summit. “AI has
AI is scaling in advertising – outcome-based pay isn’t Read More »
At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework (TCF) has been settled. A Belgian appeals court has ruled on how ad tech vendors, publishers and advertisers can continue to use programmatic advertising in Europe. “Well, here we are,” IAB Europe CEO Towney Feehan
The Legality Of RTB In Europe Has Been Settled, And Nobody’s A Winner Read More »
The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions.
Expedia brings generative AI trip-planning tool to Instagram Read More »
A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up.
Pepsi crashes barbecues to rid them of Coke in latest stunt Read More »
This State of the Industry Report, produced in partnership with Piano, explores how publishers engage with social media, specifically paid social media, what strategies they use, the challenges they encounter and how they plan to overcome them. As social platforms become more fragmented and organic reach continues to decline, publishers and media companies are leaning
Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.
Netflix hones pitch to brands with richer data, personalization tools Read More »
