Two very different campaigns look to broaden the company’s consumer base in an effort to continue its wave of success.
Chili’s rides with NASCAR, Lifetime to push margaritas with music, TV Read More »
Revenue grew 71% year-over-year, mostly driven by expansion of the platform’s ad business.
Sociable: Reddit posts solid Q4 revenue growth Read More »
The brand’s latest effort includes a partnership with Brazilian pop star Anitta and will span platforms including Instagram, Pinterest and TikTok.
True Religion centers on authenticity for ‘Own Your True’ brand platform Read More »
The L’Oréal skincare brand is returning to its Super Bowl marketing playbook from last year to boost a new anti-dandruff product.
How CeraVe’s latest culture-hacking campaign brings ‘medutainment’ to ‘SNL’ Read More »
Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting some of the things they mentioned, partly because it’s useful, tactical information, but also as a reminder to other retail marketers and
How Data-Driven Retail Marketers Try To Manage The Unmanageable Read More »
With thanks to Igor Skokan, Global Marketing Science Director, Meta Understanding advertising effectiveness is the cornerstone of successful marketing, yet marketers often shy away from the most reliable tools for the job. Why? Because true experimentation – the kind that reveals hard truths about what works and what doesn’t – is uncomfortable. It challenges assumptions,
More Like Unfair Use Thomson Reuters just won the first major US decision in an ongoing legal battle between copyright holders and generative AI companies, Wired reports. The publishing and tech company sued generative AI startup Ross Intelligence in 2020, claiming the startup reproduced materials copyrighted by its legal research arm, Westlaw. Generative AI companies
Judge Rules That Generative AI Violates Copyright; Can Snapchat Matter To SMBs? Read More »
Rooster Teeth is officially free from its corporate overlords. Now owned by one of its original founders, the fan-favorite production company appears to be emulating the same independent approach that has paid off for some of Hollywood’s other creator-owned media operations. Founded by a collective of content creators in 2003, Rooster Teeth spent years being
Brands often plan to extend their Super Bowl activity beyond game day, the better to maximize their time in the spotlight and the star power of celebrity talent. In the past, an advertiser might have accomplished that by running cut-down versions of its Big Game spot on linear and digital channels. In 2025, that strategy
Hellmann’s post-Super Bowl playbook now includes shoppable CTV ads Read More »
This week’s Media Briefing looks at media companies’ previous efforts to launch (or grow) their own social media platforms, in light of BuzzFeed’s plans to tackle big tech’s algorithms by creating its own social media site. Spoiler alert: few have tried, and even fewer have succeeded. BuzzFeed’s latest pivot LA Times owner’s new right-wing venture,
