GroupM is restructuring, as AI looms over the business model of agency holding companies, and one-click campaign planning comes for agency jobs. The post The AI Imperative Behind GroupM’s “Restructuring” appeared first on AdExchanger.
The AI Imperative Behind GroupM’s “Restructuring” Read More »
As the 2025 season begins, CMO Phil Cook details the insights behind a new campaign and how the league is partnering with brands like Skims.
How the WNBA is building on a breakthrough season with fans, brands Read More »
The fight against made-for-advertising (MFA) sites continues. And supply-side platform Equativ has finally had enough. In 2023, Equativ blocked MFA from all of its private marketplace deals. Now it’s taking the next step and blocking MFA content from all exchange activity, including open exchange. Equativ determines which sites are MFA-qualifying via a list maintained and
MFA Might Finally Be On Its Way Out, As Supply – And Demand – Decline Read More »
Get ready, marketers — the digital marketing event of the year is back and bigger than ever. DMWF Global 2025 is returning to Olympia London on 24–25 June, and this year’s edition promises to be the most impactful yet. With 2,500+ senior marketing professionals, 150+ speakers, and 90+ exhibitors, it’s where the future of marketing…
Why DMWF Global 2025 is the unmissable marketing event of the year Read More »
Indie agency Giant Spoon turns actor Tony Hale into a deity to show off everything the software company can help people design.
Campaign Trail: Autodesk brings God to Earth to marvel at intelligent designs Read More »
In the lead-up to his highly anticipated keynote at DMWF Global (24–25 June at Olympia London), Elliott Rayner, Director of Marketing & Growth at OWOW Agency, offers an exclusive preview into the thinking behind “The Future of Marketing: Competing with AI, Winning with Storytelling.” 🎥 Click now to watch! In today’s marketing landscape, complexity is…
An exclusive pre-event webinar: Shortcuts to Visual Storytelling Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Sphere Of Influence appeared first on AdExchanger.
Comic: Sphere Of Influence Read More »
Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over brands. The post Walmart Delivers On Ads; Your Own Personal Shoppers appeared first on AdExchanger.
Walmart Delivers On Ads; Your Own Personal Shoppers Read More »
Parallel to the glitz and glamour of the upfront conversations this week, ad tech execs have also been congregating en masse in New York City, with DMS by LUMA a highlight of the past five days for such types. The May 13 event was capped off with The Trade Desk CEO Jeff Green discussing the
The Trade Desk’s Jeff Green on ad tech’s big issues Read More »
Pinterest is still a minor line item on most media plans, but agency execs say that could change fast if its ad platform keeps evolving. Five ad buyers told Digiday their clients’ PInterest budgets remain small. None offered exact figures but the direction of travel is clear. Even with modest spend, momentum among buyers is
As Pinterest improves ad platform, advertisers continue to increase spend Read More »
