Marketing

YouTube is expanding its internal brand partnership tools and its relationships with third-party creator monetization vendors — all part of a broader effort to create new revenue streams for Shorts creators. In recent months, YouTube has ramped up its partnerships with third-party creator marketing and sponsorship platforms that connect Shorts creators with brands, such as […]

To receive this daily Cannes briefing over email, please subscribe here. Cannes has always thrived on the blur: part conference, part fever dream, part reputation management exercise with a rosé chaser. But this year, before you even see the beach, there’s a different kind of friction: immigration protocols, risk memos and quiet absences that don’t

Subscribe: Apple Podcasts • Spotify If you’re looking for Patricia Corsi, Kimberly-Clark’s chief growth officer, along the French Riviera during this year’s Cannes Lions Festival, don’t expect to find her sipping rosé. While Cannes is known for its seaside schmoozing and glitzy award shows, Corsi is approaching the week with focus and intention. This marks

The ad market is like a hydra: Every time a head gets cut off, two grow back. Which is to say, for every channel that goes out of fashion – we’re looking at you, linear TV and physical newspapers – a new one pops up to replace it, keeping overall ad spend on the rise.

ADWEEK’s real-time coverage of Cannes Lions. We’re bringing you breaking news, standout campaigns, industry insights, and exclusive moments as they happen. Whether you’re on the ground or tuning in from afar, this is your go-to source for everything Cannes.

Learn why omnichannel retail advertising is the key to creating a consistent, connected experience for shoppers across all platforms. In today’s digital age, shoppers are constantly moving between channels—browsing on mobile, researching on desktop, checking social media, and streaming their favorite shows. For retail marketers, this presents both a challenge and an opportunity. To succeed,…

Earlier this year, Netflix’s Adolescence sparked a national conversation around social media, the “manosphere”, and its impact on boys and young men. How are young men represented? Where do they become “influenced”? And are they being influenced in positive or negative ways? Award-winning, global influencer marketing agency, The Goat Agency, decided to investigate some of…

Most general streaming viewers don’t know the name Candle Media. Nor the name of its children’s media production subsidiary, Moonbug Entertainment. But parents of small children likely know programs like CoComelon and Blippi and recall with dread the endless song loops about brushing one’s teeth, taking a bath, etc. While being unknown to their audience

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.