Marketing

Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite these hurdles, trends are emerging which offer brilliant opportunities for marketers to get closer to their customers. Brandwatch’s Digital Marketing Trends 2025 report covers the top trends that… […]

Marketers today face an uphill battle – more channels, higher expectations, and tighter budgets. The key to breaking through? Unified data, AI-driven efficiency, and automation. But with businesses juggling an average of 50 different applications, data silos are slowing growth, creating gaps in insights, execution, and ROI measurement. At DMWF Asia, HubSpot is here to…

As artificial intelligence (AI) continues to reshape the business landscape, 84% of executives in Asia Pacific believe generative AI will help develop new lines of business within the next three years, according to PwC’s 2024 Digital Trust Insights. This overwhelming confidence in AI’s potential marks a pivotal moment in the evolution of digital product marketing…

The big news of the week was Elon vs. Sam Altman, but in adland, our collective (AI-withered) attention was focused on other things. The ad tech world tries to weather another brand safety storm Every Adalytics report sparks debate around whether ad tech vendors and brand safety partners are properly managing advertiser dollars. But the

Rockstar Games is gearing up to make “Grand Theft Auto VI” the next big metaverse platform. When Rockstar releases “GTA 6” later this year, it won’t just be the biggest video game launch of the decade — the launch will represent “GTA’s” attempt to transform from a popular game series into a bona fide creator platform.

Improving media mix modeling (MMM) is a top priority for U.S. marketers, according to a 2024 eMarketer study, with 61% claiming they’re working on making MMM “better and/or faster.” Doubtless, many hope to seize the benefits of AI, with some of the ad industry’s largest names like Amazon, Google and Meta backing open-source marketing mix

Less than two full months into 2025 — and with something like four to six months before its acquisition by Omnicom is consummated (if it’s consummated) — Interpublic Group is experiencing challenges on an almost-unprecedented level. But the payoff in the end could be worth the trouble, since a merged company would easily be the

This article was first published by Digiday sibling WorkLife Corporate America is undergoing a seismic shift in its approach to diversity, equity and inclusion (DEI). Following recent Supreme Court decisions on affirmative action, mounting political pressure and a series of headline-making controversies, many organizations are scaling back or eliminating their diversity initiatives entirely. Continue reading this

Like most brands advertising during the Super Bowl this year, Cetaphil tried to capture attention with a celebrity-focused commercial. The post Skincare Brand Cetaphil’s Smooth Approach To Engaging With Gen Z appeared first on AdExchanger.

Amid ongoing discussions about its future in the U.S., the app has now been reinstated for download in both the Google Play and Apple app stores.