Marketing

Between TV upfronts last week and the IAB’s Newfronts the week before that, it’s been a jam-packed and star-studded fortnight’s worth of pitches to the advertising industry. But now that all the dust and confetti has settled, negotiations between marketers, agencies, networks and streamers are only just getting started. The post Here’s What Ad Buyers […]

Last week, DoubleVerify sued Adalytics over a report it published in March, which claimed that DV and others failed to block traffic from declared bots. Declared bots should be relatively easy to spot, since they openly identify themselves to sites and services. In its suit, DoubleVerify contends that Adalytics defamed the company by implying its

Executives detailed the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.

As the cryptocurrency market continues to grow, the way cryptocurrency exchanges advertise themselves is facing significant challenges. With stringent regulations and a lack of user trust, cryptocurrency platforms must navigate a complex landscape to effectively reach their audience. But what can marketers learn from an industry that constantly faces scrutiny and market volatility? For marketing…

Attention metrics revolutionize DOOH advertising as Captivate’s network delivers superior engagement scores above traditional OOH and online video.

The choices made by digital designers and developers directly affect the energy consumed by billions of devices worldwide. Websites today are often bloated. The average web page size has more than doubled in the past decade, leading to slower load times and increased energy use. Since every kilobyte consumes electricity on servers, networks, and user…

“You do it to yourself, you do And that’s what really hurts Is that you do it to yourself, just you You and no one else You do it to yourself” If, like me, you were a teenager in 1995, the year Radiohead released its album “The Bends,” then you probably recognize those lyrics. They’re