Marketing

Frequency capping has long relied on a static “set it and forget it” mindset: once every 24 hours, three times every seven days and so on. This passive approach to avoiding consumer ad overexposure relies on the presence of ad identifiers, which continue to deteriorate. New approaches like performance-based frequency use advanced modeling to determine […]

Over the past few years, LinkedIn has been investing in video like nobody’s business. But there were a few hiccups in its evolution from a desktop display business to a mobile-first, video-centric platform. Remember LinkedIn’s short-lived attempt at short-form ephemeral video? LinkedIn launched its version of Stories in 2020 and shut it down the following

Could Google’s embrace of attention metrics help the industry evolve past easily manipulated viewability measurement? Danny Zhu, director of digital and performance marketing at Jaguar Land Rover (JLR) North America, thinks so. “Google DV360 adding Adelaide’s Attention Unit (AU) metric as an optimization signal is “going to be a game changer for us,” Zhu told

AirBNB considers introducing ads (just not right now); antitrust enforcement is about more than shrinking Big Tech; and broadcasters want to get the ball rolling on sports again. The post Airbnb Isn’t Booking It On Ads; Judges Are Judging Big Tech appeared first on AdExchanger.

The closure of Microsoft Advertising’s demand-side platform is part of a broader shift toward AI-powered advertising and (arguably) the dawn of a new world order, one where Big Tech and independents operate in separate spheres. That’s the opinion of several Digiday sources consulted in the days since the May 14 announcement, with some wondering what

You’ve seen the headlines: “The TCF is illegal.” “RTB ruled unlawful.” But as usual in advertising, the truth is less clickbait, more caveat. What did happen is this: Belgium’s Court of Appeal finally weighed in on the long-running saga around the Transparency and Consent Framework — the industry’s de facto permission slip for tracking-based advertising

Pharmaceutical advertisers are one of the biggest television spenders in the U.S. Collectively, they’ve injected $2.18 billion into linear media this year already, according to iSpot data. But this year’s upfronts have thrown a spotlight on the growing list of challenges facing marketers in the space, from turbulent economic conditions to the looming threat of

As economic uncertainty and talk of recession intensifies, automakers face an uphill battle in everything from tariff impacts on production costs to fluctuating consumer spending in response to inflation.  The uncertainty has left marketers shaken because it’s historically meant cuts to marketing budgets. But as one of the biggest spending categories in media and marketing,

Subscribe: Apple Podcasts • Spotify Upfront Week is over; let the upfront negotiations begin. Sorta. In the past, last week’s Upfront Week presentations by TV and streaming ad sellers would be swiftly followed by the start of the annual haggle with advertisers and their agencies. But the TV and streaming ad market has become more