Much has been written in the last year about how principal media has grown in use among major holding company agencies — and how little clients seem to know about the practice. Even though it’s been going on for years, the topic has grabbed headlines as it has had a significant role in profit generation […]
A principal media side-effect: avoiding the word ‘agency’ in contracts with clients Read More »
It’s been a month since President Trump signed an executive order targeting diversity, equity and inclusion policies, seemingly sending the backlash toward DEI into hyperdrive. Professionals across the board are feeling the ripple effects. Multicultural marketing agencies braced for shrinking diversity budgets. Black-owned brands were caught in the crosshairs of retooled retailer DEI policies. Diverse
‘Gag orders all around’: Confessions of a comms professional on DEI backlash Read More »
With ever-evolving technology, an increasingly fragmented media landscape, rapidly changing consumer behaviour and a multitude of other challenges, marketing just doesn’t seem to get any easier. And, of course, there’s the risk of data overload and privacy concerns. Marketing teams have access to vast amounts of data – more than ever before – but effectively…
Snap Inc: 3 areas marketers and content creators need to focus on for success Read More »
Nike’s partnership with Skims builds on a yearslong effort to connect more deeply with female shoppers.
Nike launches brand with Kim Kardashian’s Skims Read More »
Nate Carter, vice president global sales, Dun & Bradstreet Ad spending in retail media continues to exceed expectations, representing one of the fastest-growing media opportunities on record. However, continued growth and maturation in this space aren’t a given. It will take a dedicated focus among retail media networks and their advertisers to overcome data challenges
How B2B and B2C data accelerates growth for retail media networks Read More »
Discussing the firm’s first revenue miss in eight years as a public company, CEO Jeff Green acknowledged a number of “people mistakes.”
Trade Desk’s big bet on AI in advertising hits rollout snags Read More »
On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation. The post CDP-Turned-AI Marketing Platform Hightouch Raises $80 Million In Series C Funding appeared first on AdExchanger.
CDP-Turned-AI Marketing Platform Hightouch Raises $80 Million In Series C Funding Read More »
At a time when consumers are demanding more personalised, seamless and responsive interactions with the brands they love, Artificial Intelligence (AI) is becoming an important cornerstone of the marketing industry. However, as the capabilities and uses of the technology expand, so do concerns about its ethical implications. The transformative power of AI is undeniable, whether…
Setting the path forward for delivering ethical AI deployments Read More »
In an exclusive interview ahead of the Digital Marketing World Forum (DMWF), Ritza Trivedi, marketing director, APAC at multinational publishing and education company, Pearson, shares profound insights on how AI-driven personalisation is reshaping marketing strategies in the education sector. With more than 16 years of marketing experience and a track record of digital innovation, including…
AI-driven personalisation: Pearson transforms education marketing in APAC Read More »
The athletic brand’s campaign takes a gentle approach to sports, in contrast to Nike’s recent focus on the costs of winning.
On and Elmo encourage a softer approach to running Read More »
