Marketing

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from AI-powered creative analytics platform CreativeX. So why doesn’t ad creative get the credit it deserves? Until recently, technology wasn’t advanced enough to measure […]

For over a year now, audiences have been changing channels (pun intended). In today’s day and age, a robust healthcare media mix covers a variety of channels, including television, digital, social media, audio, out-of-home and others, all dedicated to one goal: targeting the right audience at the right time with the right message. Though this

The Digital Marketing World Forum (DMWF) Asia is set to return to Singapore’s Marina Bay Sands on February 26-27, 2025, bringing together the region’s most influential marketing leaders for a dive into the future of digital marketing and technology. This year’s forum places a special emphasis on AI integration and automation, featuring an impressive lineup…

Research has revealed that nearly a third of global consumer brands have no social commerce strategy in place despite the growing importance of social shopping platforms. The study of senior marketers at 70 global consumer brands found that while 70% have implemented social commerce strategies, significant gaps remain in how businesses approach social selling and…

Picture the scene: You’re sitting on your sofa watching TV – streaming or, yes, linear TV – and you see the same ad twice in a row. During the next commercial break, you see the same ad again. Then you see two ads for competing brands in the same pod back to back. It’s an easy scenario

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window. The post LinkedIn Launches Its Own Conversion API

The Golden Ticket Spotify wants to sell you concert tickets. It’s a pretty obvious next step for a streaming audio business. Spotify knows people’s music preferences and could easily extrapolate their likelihood to pay to attend a nearby show. Monetizing music “super fans” is Spotify’s big opportunity. But actually doing it is pretty complicated, writes

LinkedIn is encouraging publishers that are part of its pre-roll video advertising program to post more on the platform, and publishers are meeting that demand with little additional effort, in part by clipping videos taken at their conferences and other events. According to Adam Banicki, Fortune’s head of video. Fortune has signed three brand deals

When ad agencies first began signing up to the B Corp movement, execs hoped the climate-friendly status would appeal to new clients and draw industry recruits (as well as further environmental causes). Agency leaders still cling to that hope, but they do so in a changed political environment. Last week, Stagwell media agency Assembly certified

This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape. Q&A Nielsen’s January 2025 Gauge report YouTube’s farm league for streaming shows, ESPN’s F1 exit and more Q&A This year’s TV and streaming advertising upfront market is — somehow —