Marketing

This week’s Media Briefing looks at what AI Mode, the latest generative AI search experience Google has rolled out, means for publishers’ search referral traffic. Users’ queries in AI Mode are two to three times the length of traditional searches, Google CEO Sundar Pichai said during the company’s annual I/O developer conference on Tuesday. Google

AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for. Generative AI content farms are stealing publishers’ ads.txt files to hijack ad revenue, according to DoubleVerify, which has been tracking the activity since January.  The tech company has been investigating what it has dubbed

Publishers have long chased growth through social platforms and short-term traffic spikes. These tactics often prioritize volume over value, inflating reach without building meaningful relationships or translating into lasting engagement or revenue. Without meaningful data or audience insights, personalization efforts fall flat, revenue is unpredictable, subscription offers miss their mark and ad performance suffers. Instead,

It’s not a news flash that advertisers aren’t happy about the effects of tariffs. And they only expect things to get worse. Forty-three percent of advertisers believe the business climate will further deteriorate over the next three months, according to an April study conducted by Advertiser Perceptions. That’s the highest rate that Advertiser Perceptions has

WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo. Writing on LinkedIn, the CMO said Coca-Cola had renewed its partnership with WPP and credited it with delivering “significant value” to the firm, which is one of the world’s largest advertisers. “I’m happy

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech news focused on how they’re trying to differentiate their offerings to the industry. Here’s a breakdown of the important takeaways from Google Marketing

The rise of digital media offered the promise of paying for advertising based on definable, measurable impressions. Finally, decades of basing TV and radio advertising on limited survey models were coming to an end.  While surveys left advertisers with no insight into who was actually seeing their ads, the new digital advertising environment allowed advertisers