In the past few weeks, some of the world’s biggest soda, snack and candy companies reported quarterly earnings, so this week we’re introducing ad tech to a new three-letter acronym – GLP-1. Even if many of these companies aren’t worried about the impacts this drug is having, 2025 is officially the year that GLP-1 solidifies […]
For Snack And Candy Brands, This Is The Start Of The Ozempic Era Read More »
AI-driven content and personalization are no longer just an advantage; they’re a necessity. According to a recent Bain survey, top retailers achieved a 10% to 25% lift in return on ad spend through AI-powered, targeted campaigns during this past holiday shopping season. And AI’s rate of progress, particularly among industry giants like Google and Amazon,
AI In Q4: What Worked, What Didn’t And What’s Next Read More »
The Next Gen Google has struggled to grow Demand Gen, which is like Performance Max but for online video and social media-type feed placements. Demand Gen’s existence represents a failure of sorts. It launched in 2023 as an upper-funnel branding vehicle for PMax. A demand generator, if you will. Except, like, shouldn’t PMax be doing
Generating Demand Gen Demand; Last-Click Attribution On Trial Read More »
As the release of “Grand Theft Auto VI” grows closer, brands’ interest in the game is increasing, even if the specifics of its marketing opportunities remain unclear. In recent years, video games such as “Roblox” and “Fortnite” have evolved into creator platforms — and, accordingly, have welcomed brands and advertisers to play inside them. “Grand Theft
Amazon may not be the go-to for programmatic ad buys. But with each passing quarter, that assumption is looking shakier. Just look at its latest earnings: $17.3 billion in ad revenue, a 17% jump from the same period last year. Driving that growth is the Amazon Demand-Side Platform (DSP), which lets advertisers tap into its
Rising ad spend fuels rapid growth of Amazon’s DSPs Read More »
Reformation recognizes the power of a viral moment. The sustainable, direct-to-consumer fashion brand is on the heels of another such moment after its Valentine’s Day campaign featuring comedian Pete Davidson as the brand’s “official boyfriend” made the proverbial internet rounds last week. But that doesn’t mean the brand is in the business of virality for
How Reformation hopes viral moments help it become ‘part of a cultural conversation’ Read More »
Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing company BR Media Group, and its network of some 500,000 creators. With another holding company acquiring an influencer marketing shop, it seems the creator mergers and acquisitions market is still hot. WPP bought influencer agencies Village Marketing in 2022 and Goat in 2023; Stagwell
Publicis acquisition signals that creator M&A is not slowing down in 2025 Read More »
This week’s Media Briefing looks at a hot topic at this year’s annual podcast business summit On Air Fest: podcast subscriptions, and how to grow them as a complement (or alternative) to advertising revenue. Podcasters discuss testing different subscription offerings at the On Air Fest podcast business summit. Hearst CEO’s predictions for a challenging 2025,
Media Briefing: Podcasters test different types of paywalls for subscriptions Read More »
The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” will roll out globally this year and arrives ahead of a potential trade war.
Maker’s Mark celebrates determination in global campaign Read More »
A similar share of those surveyed see little to no benefit from the technology when it comes to cost reduction, customer service and scalability.
27% of CMOs remain reluctant to adopt generative AI: Gartner Read More »
