Marketing

To receive this daily Cannes briefing over email, please subscribe here. When Chris Hassell’s agency Ralph last made the trip to Cannes several years ago, building a business around branded entertainment felt like a creative experiment. Novel but niche. Now, it feels inevitable.  Continue reading this article on digiday.com. Sign up for Digiday newsletters to […]

Bradley Keefer, Chief Revenue Officer, Keen Decision Systems Consumer sentiment just hit its lowest levels since 2022 as tariffs and the threat of rising inflation cause shoppers to think twice about making purchases. As brands navigate these economic headwinds, they might need to modify their business plans to protect their bottom lines. Marketing budgets, even

Last week, DoorDash planted its first real flag in the advertising industry. The company announced that it crossed a billion-dollar ad revenue run rate, meaning it hasn’t earned $1 billion from ads in one fiscal year, yet, but it expects to in 2025. This milestone is set to occur only a couple of years after

The global WhatsApp ads rollout has officially started, marking the end of an era for the world’s most popular messaging platform, which has remained advertisement-free since Meta’s $ 19 billion acquisition in 2014. The announcement represents a significant shift in Meta’s monetisation strategy and signals a departure from WhatsApp’s founding principles. The three-pronged monetisation strategy…

Social media is crowded with people trying to sell you things. From fast fashion to supplements, influencers have turned casual videos into sales pitches. The business of promoting products online has grown quickly, and platforms are now looking for ways to make it even faster – without relying on real people. TikTok is expanding its…