More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult.
SMBs rely heavily on social media for marketing and growth, study says Read More »
Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in areas like social commerce.
Publicis acquires Captiv8 as influencer marketing ambitions expand Read More »
CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.
Why El Pollo Loco’s rebrand invites diners to ‘Get Loco’ Read More »
No one needs reminding that a recession sharpens the knife on every budget line. Yet the 2025 slowdown is arriving just as media trading itself is mutating. Madison and Wall now pegs nonpolitical ad growth next year at just 3.6% – half the pace most CMOs banked on a year ago. At the very moment
The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.
Why McCain Foods made an AR mobile game to teach regenerative farming Read More »
The line separating SSPs and DSPs is all but disappearing. And SSPs are building AI-based easy buttons to get closer to buy-side demand. PubMatic, an SSP, announced during NewFronts earlier this month that it’s expanding its Activate self-serve solution for buyers. The move solidifies PubMatic’s new strategy of building an end-to-end programmatic platform as it
How GroupM Is Collaborating With PubMatic As The SSP Gets Closer To The Buy Side Read More »
Prime Numbers A pitch deck procured by ADWEEK indicates that Amazon will soon begin allowing far more granular contextual targeting for Prime Video inventory. Currently, advertisers can target Prime Video based on genre, like horror, action or sports. The new targeting parameters will also blend audience and media characteristics, such as “female voices,” “top trending,”
Primed For Context; Streamers Turn A Profit, But Will It Last? Read More »
Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. This week, we’re catching up the CPG holding company Kellanova, which owns Pop-Tarts, Pringles, Froot Loops and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase data to snack on. The person who’s in charge of taste-testing those retail data suppliers
How Kellanova Feasts On Purchase Data Read More »
ChatGPT is sending more of its traffic to publishers’ sites. Of the traffic OpenAI’s generative AI platforms send to external websites, 83% went to news and media sites in April, up from 64% in January, according to Similarweb data shared with Digiday. Referral traffic from ChatGPT also continues to grow this year. ChatGPT sent 243.8
ChatGPT referral traffic to publishers’ sites has nearly doubled this year Read More »
Related Insights Google on Trial Assessing the fallout of Google’s ad tech antitrust trial Read More Participants in the Google antitrust trial are entering the final furlong, with Google on Monday (May 19) countering the Justice Department’s remedy proposals after Justice Leonie Brinkema ruled its ad tech stack a monopoly last month. Of course, Google’s
The Rundown: How Google is sizing up to the DOJ in its ad tech antitrust trial Read More »
