Related Insights Life Beyond the Cookie Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever Read More The fate of third-party cookies is arguably the ad tech story of the 2020s, particularly how the industry’s most popular web browser (Google Chrome) will permit third parties to track its three billion-plus users. However, […]
The Rundown: Google Chrome’s IP tracking updates Read More »
Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday. Walmart only reports advertising revenue once per year, so the company tends to get into its data-driven online ecommece and advertising system at the
Walmart’s Ad Business Cleared $4 Billion In 2024 And Is Only Getting Started Read More »
Android users can now download the Apple TV app from the Google Play app store and subscribe to MLS Season Pass using their Google Play account.
Apple boosts MLS Season Pass with expanded content, programming Read More »
When The Trade Desk, the ad tech darling of Wall Street, missed its earnings forecast for the first time, ad tech insiders paid attention. Plus: Reddit, fueled by Google Search, sputters after an algorithmic adjustment. The post The Trade Desk Miss That Shook Ad Tech appeared first on AdExchanger.
The Trade Desk Miss That Shook Ad Tech Read More »
“Descubre e.l.f.ecto” — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows.
E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series Read More »
A new spot, which debuted at the 50th anniversary special for “SNL,” sees the Unilever brand experiment beyond purpose-driven marketing.
Dove’s first crack into humorous ads riffs on ‘moist’ aversion Read More »
This State of the Industry report, sponsored by Clinch, explores how brands and agencies are refining their approaches to ad serving and unlocking new opportunities. While the ad server has always played a critical role in the digital marketing ecosystem, these tools have continued to evolve across delivery, tracking and reporting. In 2024 and 2025,
The last five years saw our industry’s conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. But out of these ashes, the advance of clean room architecture is enabling a deeper level of measurement and insights, which is moving us toward something much better than ever before. Next-gen
Next-Gen Clean Rooms Signal a New Era for Data Collaboration Read More »
Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM Wavemaker.
Adobe secures data collaborations between brands, publishers with new tool Read More »
A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms.
Why Dollar Shave Club picked a CRM purpose-built for consumer brands Read More »
