The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of Accenture’s bet on creativity.
Droga departs Accenture Song CEO post at fluid moment for creativity Read More »
The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaii with his cat, on a Roblox-based activation.
E.l.f. sets sail with viral TikToker Oliver Widger Read More »
The modern marketing landscape is being rewritten in near real time. While economic uncertainty may tempt brands to retreat into the comfort of walled gardens, the truth is more nuanced, especially regarding data and identity solutions. Marketers today have more options than ever, with the growing adoption of modular or composable data stacks opening new
Choosing The Right Identity Partner Is A Long-Term Bet – Here’s How To Do It Right Read More »
Marketers at QSR and fast casual brands are taking big swings with creative campaigns, evolving loyalty strategies and digital technology investments.
How restaurant chains are updating their marketing menus in tough economy Read More »
What’s it like managing user acquisition for a consumer-facing investment and financial planning app during an ongoing trade war? A little tricky. Markets are turbulent, trade policies are unpredictable, and retail investors are trying their best to navigate it all. But Betterment’s customers “have largely stayed the course,” says CMO Kim Rosenblum, who oversees the
How This Investment App Is Adapting Its Growth Strategy To Deal With Market Volatility Read More »
When Viant announced its acquisition of identity startup lockr on an earnings call in March, investors were bemused. During the Q&A portion, the investors had questions, including, What the heck is it? But it makes sense that they were unfamiliar with the company, says Tim Vanderhook, CEO and co-founder of Viant, on this week’s episode
Context(ual) Switching, With Viant CEO Tim Vanderhook Read More »
Spring Into Action Magnite’s acquisition of the SpringServe ad server in 2021 and its subsequent investments demonstrate the importance of merging an SSP with an ad server for streaming video. Trey Titone, NBCUniversal’s VP of product for programmatic demand, has a useful blog post on Ad Tech Explained documenting Magnite’s evolution. Take pause ads, which
A ClearLine Of Sight; Finally, It’s Not The Year Of Mobile Read More »
It’s only been six months since Perplexity launched its ad business, but advertisers are already hungry for it to grow up fast and prove it’s more than just another shiny object. Six media buyers Digiday spoke to say they want to see more from the AI-powered search engine, which has been tested by the likes
Perplexity has offered ads for half a year — marketers already want scale Read More »
This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms. ‘Everyone’s trying to undercut The Trade Desk’ YouTube poaches Disney exec, NBCU eyes MLB rights, Google debuts gen AI moviemaker and more ‘Everyone’s trying to undercut The
For ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s starting to look like a real possibility. “Look” being the operative word. Nothing’s guaranteed but there is momentum. MNTN’s splashy debut on the New York Stock Exchange last week didn’t just grab attention, it lit a signal flare. Priced at
Ad tech’s IPO dreams are stirring again – MNTN just made them look a bit more real Read More »
