Marketing

TikTok still faces a ban in the United States. But based on the signals they’re getting from the platforms’ agency reps and their own risk calculations, media buyers and brand marketers are willing to bet it isn’t going anywhere. In fact, despite caveats over the platform’s future, investment is rising. Rather than slow down in […]

It seems the ad networks have finally hit their maturation curve, inking partnerships with ad tech and off-site platforms to prove their value beyond lower-funnel conversions.  Last week, a flurry of product, measurement and partnership announcements came out of this year’s Cannes Lions International Festival of Creativity from the likes of DoorDash Ads, Albertsons Media

Eight months after quietly rolling out Performance+, Pinterest is now turning up the volume. The platform’s bid to automate more of its ad business is moving from test phase to full-throated sales pitch.  CEO Bill Ready teed it up recently on the company’s most recent earning call: “While we’re pleased with our progress, we’re still

This week’s Media Briefing looks at how execs at BBC, The New York Times and Reuters are grappling with younger audiences turning to social platforms and news influencers for information. News publishing execs are working to meet audiences where they are and in the formats that they prefer, even though those social and video platforms

The U.K.’s Competition Markets Authority is taking up publishers’ fight against Google’s search grip.  The watchdog said on Tuesday that it wants to set more binding rules around how Google operates search in the U.K. and how publishers’ content is used, including AI Overviews. That’s a monumental task. And let’s face it, a lot of

In a media landscape that’s more fragmented than ever, brands face mounting pressure to prove ROI and outmaneuver competitors, especially as budgets tighten. Nielsen’s Matt Devitt breaks down how marketers can gain a competitive edge by leveraging accurate, comparable data across channels and understanding their share of voice in the broader market. He also tackles

Dave Helmreich, CEO of TripleLift, joins Lynne d Johnson of AdExchanger and AdMonsters at Cannes 2025 to explore how TripleLift is redefining what it means to be a supply-side platform. Helmrich shares how TripleLift isn’t just connecting inventory to demand—they’re innovating through creative technology, dynamic ad formats, and real-time personalization across mobile, CTV, and retail

The scene: Sitting on a large wicker sofa 30 feet from the Mediterranean Sea drinking Perrier in the Riviera sunshine and talking to the chief marketing officer of a bank about generative AI, synthetic audiences and creative optimization. That’s how one rolls in Cannes. But rolling back the clock to 2023, which is when Michael

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the CPG and retail data analytics business founded by Are Traasdahl, who formerly founded and led Tapad through its acquisition by Telenor in 2020. On Wednesday, Crisp announced its acquisition of Cantactix, an in-store analytics company which