Marketing

Peter Jinfeng Pan, head of MediaGo In the digital marketing world, advertisers should systematically assess each paid impression by considering the following five critical questions: Is this a real user? Will this user see the ad? What content does this user like? What is the user’s intention? How much value can this user bring? These […]

Warner Bros. Discovery’s overall ad revenue dropped 7% last year. Its survival depends on its streaming service, Max, its lifeline in the intensifying streaming wars. The post WBD Suffers From Linear Losses – Can Streaming Turn The Tables? appeared first on AdExchanger.

In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world. The post Connected TV’s Growth Spurt; How Ozempic Is Upending Marketing appeared first on AdExchanger.

As programmatic advertising spend continues to surge, reaching a projected $180 billion by 2025 in the U.S. alone, the industry faces mounting challenges around efficiency and scale.  Between 2020 to 2023, the number of bidstream requests between DSPs and SSPs has increased by 2.3 times, far outpacing actual inventory growth. This surge, driven by the

Walmart Unlimited’s commerce hub is powered by a new software development kit the retailer hopes to bring to other Unity-based games.

The “Popular for a Reason” campaign leverages Hershey’s advertising partnerships for maximum reach and includes an Oscars integration.