Marketing

In 2025, advertisers’ Pride Month spending has cratered — and LGBTQ+ creators and influencers are feeling the squeeze. Brands and marketers have been reconsidering their support of gay pride since 2023, when Bud Light’s Pride campaign sparked an uproar — and boycotts — among elements of the political right by sponsoring transgender influencer Dylan Mulvaney. Since then, […]

GroupM’s rechristening as WPP Media last week was intended to answer questions posed by clients, staffers and industry critics about the future of what was once the industry’s largest media investment house. But beyond the sizzle reel, question marks remain over what’s actually changed — and whether this is the end of WPP’s long-running quest

It finally happened: The New York Times signed an AI licensing deal. Not with Perplexity, or Google — and definitely not with OpenAI or Microsoft — but with Amazon. The agreement will allow Amazon products, like Alexa speakers, to use summaries and short excerpts from NYT stories and recipes, as well as to incorporate this content

Patrick Roman Gut, svp, head of new business, Adstra Modern business relies heavily on the concept of identity and understanding customers and their preferences. The most common proving ground for the concept of identity has long been advertising. Marketers were the first to demand real-time resolution of individuals across platforms, devices and environments. That pressure

You’d think the United States Congress would have bigger things to worry about right now than figuring out where and when football games are airing… and yet. The post A Not-So-Modest Proposal For A Sports-Specific CTV Viewing Guide appeared first on AdExchanger.

Floods, hurricanes and record-breaking heatwaves aren’t usually seen as marketing opportunities. But for Science Moms, a nonprofit and nonpartisan organization composed of climate scientists who are also mothers, these moments are key. Their goal of raising climate change awareness hits home especially hard during extreme weather events. People tend to seek out information about a

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The New Thought Leadership? appeared first on AdExchanger.