Marketing

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality. The post GroupM Is Up, But WPP Is Down; Why Brands Love A Breakup appeared first on AdExchanger.

Walmart’s ad business grew 27% year over year in 2024, according to the company’s recent earnings report, netting the retail giant $4.4 billion in global ad revenue for the year. That growth has come as Walmart has continued to evolve its ad offerings. This week, for example, the company announced a new Application Programming Interface

The creator economy is taking a closer look at creator affiliate programs, giving them more scrutiny than before. The move follows creator pushback against Honey, a PayPal-owned browser extension, after reports broke late last year that the company was allegedly skimming creators’ affiliate revenue. Honey, which finds coupon codes for online shopping, was exposed by

It’s been a little over two weeks since The Trade Desk issued its first-ever earnings miss, during which time its stock price dropped by almost 40%. However, at its flagship NYC partner event on Thursday, executives there outlined their priorities for the year ahead.  Joined on stage by the likes of The New York Times,

For creators, YouTube is still the top platform for making money.  No surprise there. It’s had a head start, fine-tuning its monetization model while others scramble to keep up. And with U.S. creators expected to rake in over $15 billion from social media alone this year, according to eMarketer, the stakes have never been higher.

The squeeze on agency holding companies keeps getting tighter. WPP’s year-end revenue slump, paired with lackluster outlook for 2025, is just the latest twist in an ongoing identity crisis for legacy ad giants. In fact, things have gotten so dire that holdco CEOs have mastered a specialized dialect, one designed to downplay their troubles while

Adalytics who? DoubleVerify reported its Q4 earnings on Thursday with nary a mention of nor an investor question regarding the letter it received from Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) earlier this month in reaction to an Adalytics report linking the company and others to the alleged monetization of child sexual abuse material.

Day 2 of DMWF Asia sparked some interesting discussions on how brands adapt to revolutionary changes in the digital marketing landscape. From influencer collaborations to data-driven decision-making, the conversations highlighted how businesses are navigating changing social media algorithms, leveraging AI and building authentic connections with their audiences. Key takeaways from today’s sessions and discussions shed…

Today’s commerce roundup deals with an uncomfortable topic that, at some point, retail media companies must reckon with. It’s not transparency, or MFA, or standardization. It is the issue of rising return rates. Why do return rates matter? For retail media, and Amazon in particular, the data-driven ad system has, over time, been integrated into