Marketing

A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in Metropolis. 

Wannabe thought leadership posts shared on platforms like LinkedIn land in the crosshairs of the Kellanova brand’s Chrome web extension.

Michael Komasinski, Criteo’s new CEO, knows what it’s like to sit on the other side of the table. Before taking the top job at Criteo earlier this year, he spent roughly a decade in executive roles at agencies, including as CEO of the Americas at Dentsu leading all data projects globally. He was also global

The traditional marketing funnel is quickly being rewritten – not by a consumer trend but by a shift in how machines process and recommend information.  As AI agents like OpenAI’s Operator, Google’s Gemini and Amazon’s Rufus begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must

Short Attention Span Theater Marketers are obsessed with TV’s “big screen” experience. But YouTube’s strategy marries the “big and little screen,” reports Marketing Brew. The Google-owned video platform has been steadily growing its position across linear TV, streaming and short-form social video. Basically, YouTube is leaning into viewers’ shorter-than-ever attention spans – and their growing

While Target continues to contend with sluggish sales and external economic pressures, Roundel, the retailer’s ad business, seems to be a bright spot in an otherwise gloomy financial picture. In its Q1 2025 earnings call last week, Target reported net sales of $23.8 billion, down from $24.5 billion during the same period last year. The

In today’s tech lexicon, slapping “AI” in front of a problem, or a product, is the fastest way to make something old sound new, whether it’s clickbait, content farms, or a decade-old dashboard with a fresh coat of hype. The same can be said for AI slop — a term that seems to have gradually gained