Marketing

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Greenwashing appeared first on AdExchanger.

Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI companies consider creator micropayments. The post You Reddit Here First; Are Affiliate Nets Back – Or Are They Toast? appeared first on AdExchanger.

This story was originally published on sister site, Modern Retail. Last October, when Sam’s Club opened the doors to its first store without checkout lanes in Grapevine, Texas, chief finance officer Todd Sears was on site. He saw firsthand how the all-digital approach could push members to embrace its Scan and Go technology and give

Golf is having a cultural moment — and golf creators are taking advantage by signing more brand deals than ever. Once viewed as the territory of boomers and the rich, golf has surged in the past decade, with overall participation numbers in the sport increasing from 30 million in 2014 to 45 million in 2023,

The latest round of U.S. Bureau of Labor Statistics is expected next week (July 3), with more recent statistics indicating the upcoming numbers are unlikely to cause much positivity in the space, as the wider marketing industry goes through a period of unparalleled disruption.  BLS numbers for May 2025 indicate the total number of jobs

The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that’s political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order’s ramifications. The post Why The FTC Tied The Omnicom-IPG Merger To Brand Safety appeared first on AdExchanger.

Publisher ad ops teams often must wrangle campaign data from multiple different ad servers to get the maximum ad revenue yield. The pub tech SaaS startup Swivel wants to make that process much less manual and time-consuming with an AI-driven yield optimization tool designed by people who used to build ad servers. The company –

The social media platform reveals key considerations to help brands align with its evolving visual search tools and changing user habits.

Melinda Spence, head of measurement and insights, Activision Blizzard Media At a time when audience attention is increasingly difficult to hold, brands that incorporate gaming into their omnichannel strategies enjoy a significant advantage. A robust omnichannel approach meets consumers where they are with consistent, relevant experiences across devices, platforms and touchpoints.  Gaming aligns naturally with