Marketing

Bit by bit, more advertisers are beginning to use contextual targeting approaches for their programmatic media investments. Signal loss from the gradual decline of the third-party cookie, rising esteem for contextual targeting firms’ AI capabilities, and the recent Adalytics investigation into ad tech’s role in monetizing child sexual abuse material (CSAM), have each given marketers […]

The two holding companies that reported their 2024 earnings last week — WPP and Stagwell — painted considerably different portraits of the future in the guidance they offered for the rest of 2025. Besides IPG’s dour expectations from two weeks ago, WPP is the only holdco to say it expects to have a rough year.

It’s hard to ignore the sweeping changes to corporate and federal diversity, equity and inclusion policies, as brands like Target, Walmart and now Paramount, for example, continue to retool or walk back their DEI policies. Hyundai, meanwhile, says its multicultural marketing efforts and budget commitments will remain in place.  Erik Thomas, director of experiential and

Integral Ad Science broke a streak of punishing quarterly earnings reports for public ad tech companies when it announced better-than-expected Q4 results on Friday morning. The company’s total revenue of $153 million in Q4 was up 14% year-over-year. IAS earned $530 million in 2024 at a 12% growth rate. IAS shares jumped by about 15%

Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at this week’s eTail Palm Springs conference.

Football fans consume content in a variety of ways, influenced by changes in social media trends, platform features, and the demand for on-the-go access. To keep up with changing habits, content creators balance short-form and long-form video and focus on engagement and return on investment (ROI) using data-driven approaches. In an interview with James Lindsey,…

TV programmers and streamers are sharing their financial report cards for last quarter – and the results are quite a mixed bag. The post Streamers Compete For Subscribers, Distribution And Programmatic Prowess appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Ad Tech Charcuterie appeared first on AdExchanger.