Marketing

Curation has its fair share of skeptics but Index Exchange CEO Andrew Casale isn’t one of them. He sees it as the biggest shake-up in programmatic advertising since header bidding — maybe even bigger. In his view, curation’s impact could rival that of open RTB, not just header bidding. His reasoning: while header bidding was […]

This week’s Future of TV Briefing looks at how Hulu’s error-prone Oscars live stream exemplifies the development that streaming still needs to undergo to usurp traditional TV. Downstream effects MLB’s streaming rights plan, Paramount’s DE&I policy, YouTube’s CTV home screen and more Downstream effects The highlight of Mikey Madison’s career coincided with a lowlight for

Amazon’s ads business is muscling in on the same ad tech players that once fueled its rise. Granted, it’s been edging into that cottage industry for years but its latest moves make those earlier steps look like a warm-up. Recently, Amazon has been rolling out features and services that were once the domain of companies

YouTube’s short-form video push has created new opportunities for dance creators to make money on the platform — but some creators believe these changes are too little and too late to reverse the dance community’s exodus to Instagram and TikTok. Viewership of both short-form and long-form dance videos on YouTube has consistently decreased year-over-year since 2022,

Naming a new product “Business AI” feels a bit on the nose for Meta’s current artificial intelligence efforts. But in this case, it’s certainly applicable. The post Meta’s New Business AI Offers Agentic Customer Support For Brands appeared first on AdExchanger.

Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 and full-year earnings report on Tuesday. The ad revenue growth was a bright spot, in an otherwise flat year for America’s second-largest retail chain operator. Target’s full-year net sales actually declined by 3% compared

According to three separate sources familiar with the developments, Blis has been exploring its exit options in recent weeks, conducting discussions with both private equity and strategic suitors. However, according to separate sources, the U.K. outfit is now understood to be on the brink of announcing a deal with T-Mobile, one of the few telco

The largest such ad stunt in the award show’s history was shot in Los Angeles following wildfires that have devastated the film industry. 

Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets. To do so, it’s launching Complete TV, a tool designed to make the notoriously convoluted process of managing those investments as seamless as clicking “Add to Cart”. The pitch is simple: Complete TV