AppLovin’s CEO has reluctantly embraced the spotlight; Democrats are still failing on digital ads; your daily TikTok habit might actually be a good thing. The post AppLovin Takes On The Shorts And Haters; The 2024 Autopsy Report appeared first on AdExchanger.
AppLovin Takes On The Shorts And Haters; The 2024 Autopsy Report Read More »
Meta’s plans to fully automate ads with AI by 2026 doesn’t come as a surprise to creative agencies – but it could make retaining clients and scooping up new business that much more difficult. By next year, the social media company aims to allow brands to fully create and target ads using AI, seemingly giving marketers
Meta’s AI ad plan raises stakes – even if creative execs are shrugging it off Read More »
Yet again, generative AI is likely to be center stage at this year’s Cannes Lions International Festival of Creativity from June 16 to 20 – a development that may be expected for some agency execs and exhausting to others. “I wish there was a word counter that could somehow read the amount of times that
AI talk returns to Cannes — but marketers want practicality over pontification Read More »
Is Fortnite the next YouTube? Perhaps — but Epic Games has higher aspirations. As Fortnite evolves from a popular video game into a robust ecosystem of creators, brands and virtual worlds, some observers have begun to compare Fortnite to other creator platforms, like YouTube. These comparisons have only grown as Epic Games continues to build out
Lifestyle publishers face distinct challenges from the generative AI features Google is adding to its search engine, such as AI Overviews and AI Mode. Evergreen and lifestyle content — like science, health and society — has traditionally drawn traffic to publishers’ sites by answering the kinds of questions people type into Google. But now those
Lifestyle publishers rewrite the SEO playbook for AI-driven search Read More »
As expected, professional sports inventory is selling rapidly in this year’s upfront marketplace, notably the NFL, which as one media buyer said has become “mainstream,” and no longer the place to reach just sports fans. The rest of the upfront marketplace, historically dominated by selling entertainment content rather than sports, is slow to build any
Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and experiences.
Airbnb names new CMO on tails of major platform overhaul Read More »
Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston Consulting Group’s research.
CMOs increase AI investments: Here’s what the numbers say Read More »
Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. But it’s possible to have too much of a good thing. The post IAB Tech Lab Says Advertisers Are Excited About Pause Ads – But Are Users? appeared
IAB Tech Lab Says Advertisers Are Excited About Pause Ads – But Are Users? Read More »
Welcome back to AdExchanger’s Commerce Media Newsletter. This week, we’re checking in on Pacvue, an ad-buying platform for sponsored listings and retail search results that sits right at the heart of open programmatic retail media. Pacvue is one of a small handful of companies, alongside the likes of Skai, Omnicom-owned Flywheel Digital, Criteo and The
The Next Phase Of Retail Media Is A Brand New World For Programmatic Vendors Read More »
