It’s a small world after all. On Tuesday, Super{set}, a venture studio led by Tom Chavez and Vivek Vaidya – co-founders of Krux back in the day – announced that serial entrepreneur and Rembrand CEO Omar Tawakol is joining their outfit as a general partner. But just over a decade ago, Tawakol, Chavez and Vaidya were steely-eyed […]
Rembrand CEO Omar Tawakol Joins Venture Studio Super{set} As Partner Read More »
“Run as One” showcases the sense of connection captured when individuals run together and includes events like coffee shop residencies.
Saucony celebrates intersection of running and culture for global ads Read More »
Timed to UEFA Champions League play, the PepsiCo brand’s “No Lay’s, No Game” campaign returns with a geographically dispersed effort.
Lay’s takes soccer stars on chip-fueled pub crawl to boost fan engagement Read More »
I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves itself in product and growth. An MMM without growth is like a car without fuel; it simply doesn’t work. The rise of open-source MMM and the flood of low-cost wrapper vendors have
MMM Is Going To Fail Us Again, Unless We All Think Bigger Read More »
There is always activity in the chief marketing executive (CMO) role, and some big moves have been made over the last 12 months. Where OpenAI hired its first marketing chief, other brands such as Starbucks, Adobe, and McDonald’s said goodbye to execs and either promoted or welcomed new ones in their place. There have also…
From Burger King to Bumble, These Brands are Currently Without a CMO Read More »
The Trade Desk’s (TTD) embrace of the “Premium Internet” has the ad industry wondering just what the heck the largest independent ad-buying platform means by “premium.” TTD’s FWD25 event, which took place in New York City on Thursday and was subtitled “The Rise of the Premium Internet,” provided some answers, particularly if you read between
What The Trade Desk Means When It Talks About Premium Read More »
Google has been spotted triple serving ads to search pages. Plus, good luck getting ads next to Oscars content this year. The post Google Goes Three Times Lucky; Blocklisting The Academy appeared first on AdExchanger.
Google Goes Three Times Lucky; Blocklisting The Academy Read More »
Twitch is expanding its monetization and moderation tools, and creators see the move as an attempt to regain ground lost to competitors such as Kick and YouTube. In an open letter penned by Twitch CEO Dan Clancy on Feb. 27, the company revealed a slew of updates for 2025, including the opening up of monetization features
News podcast listeners are more likely to use YouTube to watch videos and consume and find podcasts, compared to non-news podcast listeners, according to a report by NPR, NPM and Sounds Profitable. “The News Podcast Consumer,” which came out last week, looked at news podcast listeners to analyze their demographics, media behaviors and consumption habits.
News podcast listeners over-index on video podcast consumption Read More »
Subscribe: Apple Podcasts • Spotify Puck’s famed journalist-centric publishing model is changing. Sort of. The news outlet debuted in 2021 with its journalists as the company’s audience-facing focal point, not the publication. People would subscribe less so to Puck than to Matthew Belloni’s or Julia Ioffe’s newsletters via Puck. And Puck’s journalists were, in part,
How to grow a creator-based newsletter business, with Puck’s Sarah Personette Read More »
