Marketing

When WhatsApp began serving ads in mid-June, there were two main reactions. One, didn’t the founders always insist there would never be ads on WhatsApp? And two, what the heck took Meta so long? It was only inevitable that Meta would roll out ads in an app that now has more than 3 billion monthly […]

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in commerce media . From Amazon’s expanding DSP and full-funnel capabilities to the rise of Agentic AI in campaign optimization, this conversation dives into how retail media is evolving fast, and how advertisers can keep up.

An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” references.

Stape provides a comprehensive, user-friendly website tracking checker that allows users to check a site’s tracking setup with just a few clicks – for free. Digital analytics is evolving very quickly, and server-side tracking is changing too. Businesses use multiple analytics platforms, and each has its own pixel, API, or gateway. Users can spend hours…

Today, David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories. “The wedding process is, of course, more than just the dress,” says Elina Vilk, president and chief business officer of David’s Bridal, on this week’s episode of AdExchanger Talks. Around 90% of brides in the

Where would the New York Times be without its recipes?; Cannes Lions deals with controversy; and Netflix wants to get ultra-personal with its ads. The post All You Can Eat Video Buffet; No Cannes Do appeared first on AdExchanger.

Michael Silberman, evp of media strategy, Piano Between AI search summaries and declining referrals from social media, publishers are feeling the pressure when it comes to site traffic. Piano’s data backs this up: Between 2022 and 2024, benchmark data across Piano clients found that traffic growth was fairly flat — it increased by only 5%.

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and campaign outcomes.