Marketing

WPP, no stranger to financial strains as of late, is facing another major headache. Though it’s not decided yet, one of its biggest spending advertisers — Coca-Cola — is considering a new partner for its biggest market in North America, according to three sources with knowledge of the account. If Coca-Cola does opt for a change, Publicis […]

Could curation tech help SSPs stand out from an increasingly commoditized crowd? PubMatic feels well positioned to win as curation mania takes over programmatic, CEO Rajeev Goel told AdExchanger. Although PubMatic’s past few quarters were marred by downward revisions to its revenue guidance – resulting in its stock price hitting a 12-month low after it

Samsung, L’Oréal and Carnival were among the brands featured in ads created by Disney Advertising, Kimmelot and Maximum Effort.

Meta rang in the new year with controversy. After the company’s generative AI plans for 2025 were made public, keen-eyed users dug out old bot personas that have existed on the platform since 2023, highlighting errors in chats with real users, hallucinations, and issues with cultural appropriation.  Although Meta has since deleted all bot personas…

There are a great many things to be learned when making the jump from regional favorite to national brand. Just ask Dawn Brodehl, Tillamook’s manager of omni-shopper marketing. She joined the dairy company almost five years ago and has seen it outgrow its roots in the Pacific northwest while becoming a nationwide grocery brand. “There

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Transparency Knight-Mare appeared first on AdExchanger.

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping. The post More like Performance Min; Tick, Tock, Tick, Tock appeared first on AdExchanger.

When Greg Swan first attended South by Southwest (SXSW) 17 years ago, it “cracked open” his world.  “It’s a culture of people who start with ‘yes’ versus start from a ‘no’ or ‘we can’t’,” said Swan, senior partner and Midwest digital lead at Finn partners. Being surrounded by attendees with that mindset makes it a

The latest ad fiasco might suggest otherwise, but some marketers are finally shedding one of their deepest programmatic misconceptions. Turns out, fixating on low-fee supply chains, or prioritizing ad tech intermediaries with the cheapest fees, was never the magic fix they hoped for. If anything, it’s looking more like a game of chasing rebates than