Creator company Whalar Group opened its doors to a newly-built co-working and production space in Los Angeles for creators in February. Named The Lighthouse, it’s not exactly a school, but not exactly an office either. For Whalar, the intention is to gather creators in one place and see what comes of it, whether that’s business […]
When you think of influencer marketing, you typically picture brands working with a younger creator to target Gen Z (ages 13-28) or Gen Alpha (up to 12 years old). That’s not always the case. As the influencer marketing space and creator economy continues to grow, so-called silver influencers, or creators from Gen X (45-60 years
Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises Read More »
The Trade Desk (TTD) and media agencies are drifting apart — a conscious uncoupling that crept in slowly but is now moving fast. Agencies say their spending isn’t climbing like it used to, while The Trade Desk is busy chasing direct deals with advertisers. It’s not a full on breakup yet, but both sides are
Ties between The Trade Desk and key media agencies are weakening Read More »
Gabriela Maestre, vp, global creative solutions, Nexxen Last year, there was a major uptick in the buzz around generative AI and emotional creative analysis, particularly in marketing. Since then, both tools have become indispensable for optimizing performance and increasing output, with advertisers and publishers using them to enhance audience engagement, personalize content for specific demographics
AI and human emotion are the building blocks of effective creative advertising Read More »
Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s pursuit of “premium.” Plus: an ad tech acquisition forged on matchmaking buy-side and sell-side IDs. The post Programmatic’s Pursuit of “Premium” appeared first on AdExchanger.
Programmatic’s Pursuit of “Premium” Read More »
Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the announcement on Thursday that it has bought Lotame, a data management system for advertisers and publishers. Terms of the deal were not disclosed. Lotame has raised more than $60 million in its 19 years. For Publicis, the deal
Publicis Acquires Lotame, Marking The End For One Of Ad Tech’s Evolutionary Wonders Read More »
The chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members for behind-the-scenes content.
Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads Read More »
A Creator Profile feature and partnership with StreamElements enables creators to make professional connections directly from their dashboards.
Twitch simplifies sponsorship, revenue opportunities for streamers Read More »
The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.
Publicis acquires Lotame to fortify data-driven marketing position Read More »
Publicis Groupe has agreed to acquire ad tech firm Lotame, expanding the holding company’s global identity and data-management capabilities. The terms of the deal, announced today, weren’t disclosed. However, the company said it’s invested more than $1.5 billion in acquisitions over the past six months. The efforts are part of a broader push to build
Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation Read More »
