Marketing

The folks at independent agency Known have always done things a little differently. Digiday first wrote about Known as having built an Iron Man suit it would put to use for clients, developed under the watchful eyes of its founders and principals Kern Schireson and Ross Martin.  Today, Known is seen among some of its […]

Pinterest is going all-in on programmatic, and its newest hire is the tell. Chip Jessop, Amazon’s former director of global accounts and North America ad tech sales, joined the visual search platform on May 27 as its first head of programmatic. Reporting to chief revenue officer Bill Watkins, he’s been tasked with building new demand

“Honey, can you get the door? Our Symbiosys is here.” On Wednesday, DoorDash announced its acquisition of Symbiosys, a retail search ad startup that launched two years ago. The deal price is $175 million. The food delivery service also announced that, as of now, it’s surpassed $1 billion in ad revenue in the past 12

Dave Taylor, Chief Product Officer, Alliant The days of influencer marketing as an auxiliary tactic, rather than an integrated part of a broader omnichannel marketing mix, are over. Now, with industry power player Omnicom Media Group consolidating and strengthening its influencer marketing efforts under a new brand, and Publicis putting its own stake in the

The Bacardi brand is encouraging consumers to take time for themselves with a new campaign from its creative agency of record, BBH USA.

It’s the end of email marketing as we know it. Okay, that might be a bit dramatic. But there’s no arguing that agentic AI isn’t just changing the way marketers design and sell products; it’s also raising customer expectations. Marketing Cloud Next, a new marketing platform launched by Salesforce on Wednesday, is fully agentic, from

AI-generated search is pulling out the rug from publishers, as referral traffic declines and walled gardens gobble up the ad dollars. These are all real and legitimate challenges facing digital media. But it’s time to forget the well-worn narrative about the helplessness of publishers in the face of industry disruption. It’s more than possible for

Last year saw a proliferation of US state laws regulating the processing of children’s data. 2025 promises to be just as active, with new rules either already in effect or coming into force later this year.  Companies in the ad tech ecosystem should pay attention to the evolving children’s privacy landscape at the US state

AI (As If) Vanilla artificial intelligence has become passé, apparently. The new vision? Superintelligence, an AI system that – supposedly – surpasses what the human brain is capable of.  “Supposedly” being the key word, seeing as it doesn’t exist yet. Meta is on its way to opening a new AI research lab in the hopes