Marketing

There are many predictions of what the Federal Trade Commission’s priorities will be under its new Republican chairman, Andrew Ferguson. The prevailing point of view is that Ferguson will take a far more business-friendly approach than his predecessor, Lina Khan. In September, for example, a few months before then President-elect Trump announced Ferguson (still a […]

Curation is the latest buzzword in programmatic advertising, but the concept is far from new.  We’ve seen SSPs package publisher inventory in various ways for years now. But the slew of third parties coming in to do on-platform curation is changing the dynamics in our space.  For publishers, the promise of curation lies in its

What exactly are joint business partnerships? Plus, AI chatbot responses may be susceptible to Russian propaganda. The post Is JBP The New SPO?; Cloudy With A Chance Of Tariffs appeared first on AdExchanger.

When Amazon killed its TikTok-style feed, Inspire, last month, most advertisers were unsurprised. In their eyes, it just didn’t seem to have gained any real interest. “It never really felt like it had enough traction, in terms of scale, to invest more than an initial test for many brands,” said Joe O’Connor, senior director of

A common story around the world of media agencies — notably holding company shops — is one of bolting on digital and lower-funnel expertise to their historical brand-building chops. In the case of iProspect, that expertise is flowing in the opposite direction, at last in its North American offices.  Digiday has learned that North American

Roblox is ramping up its advertising push in 2025 — but the platform’s creator studios say they’re paying the price. As Roblox has started selling more ads and sponsorship opportunities directly to brands, in-game creator studios argue that the shift is cutting into their own earnings — fueling growing frustration over how monetization is being

As Google continues its legal battle in the search antitrust case, the giant is moving forward with expanding new search features powered by generative AI. Last week, Google debuted an experimental “AI Mode” for search to let users ask follow-up questions. The feature, powered by the company’s new Gemini 2.0 model, will provide answers, real-time

Subscribe: Apple Podcasts • Spotify Being a working mother has never been easy — but in today’s world, the challenges are piling up faster than ever.  International Women’s Day (March 8) is a moment to celebrate progress — but also to confront the realities that women, particularly working mothers, still face every day.  Continue reading

For Austin, Texas-based ad agency GSD&M, throwing a party during SXSW is a must. The agency has called the city home for 53 years, according to GSD&M CEO Duff Stewart, and the party is a way to participate in the the South by Southwest festival and represent its hometown. What started as backyard concerts in