As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.
7 successful marketing campaigns that met 2025’s chaos with determination Read More »
This WTF guide, sponsored by Fluent, explores what exactly non-endemic commerce media is and what these ad placements look like; why non-endemic commerce media is beneficial for advertisers as well as retailers, merchants and publishers; the role of first-party data in non-endemic commerce media — and its impact on revenue; and what to look for
The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites people over dinner.
Ben’s Original refreshes identity 5 years after dropping ‘Uncle’ Read More »
Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix model.
How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian Read More »
Earlier this year, Google quietly updated its Search Quality Rater Guideline (QRGs). These QRGs are the internal playbook human evaluators use to assess whether web pages are helpful, high-quality, and worth ranking. The update didn’t get much attention initially. However, SEOFOMO Founder Aleyda Solis brought attention to several critical changes during a presentation at Search…
Low-quality AI content: A legal marketer’s guide to navigating Google’s warning signals Read More »
Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly into ad tech from a software job at the Federal Reserve Bank of New York after applying to 95 out of 100 of the top startups in the US, as per a Business Insider article. He fortuitously landed at AppNexus
Rockerbox’s Attribution Journey Read More »
LinkedIn is stepping up its pitch to creators and advertisers with a new update launching today. For the first time, creators can plug LinkedIn performance metrics directly into the third-party tools they already use to manage and track content. LinkedIn’s new Member Post Analytics application programming interface (API) is now available to creators using 11
LinkedIn makes it easier for creators to track performance across platforms Read More »
New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince people it’s okay to buy.
How marketers can respond with empathy to consumer tariff shocks Read More »
Two key players in the consent management space are merging. On Tuesday, French consent management platform (CMP) Didomi announced its acquisition of Sourcepoint, a CMP that started in 2015 as an anti-ad-blocking solution for publishers. Since then, Sourcepoint evolved into a privacy platform with an emphasis on compliance and consent, which brought it into direct
Consent Management Consolidates With Didomi’s Acquisition Of Sourcepoint Read More »
Three seconds. That’s all you get before viewers scroll past your content into digital oblivion. While most marketing technology companies bet their futures on AI algorithms to crack the code of perfect video marketing hooks, Kaitlyn Pearce is placing her chips on something decidedly more analogue: human intuition. As Head of Branded Content UK at…
Video marketing hooks: Why human creativity still beats AI Read More »
