Marketing

On Saturday, amid cozy velvet couches and a large taxidermied cheetah behind the bar at the Austin, Texas speakeasy Powder Room, some 50 or so creators and brand marketers gathered for a mixer hosted by YouTube. There was some deliberate networking — or “forced fun” to use a term that popped up at Vox’s Sunday night […]

Meta’s plan to potentially spin Instagram Reels into a standalone video app has sparked excitement among creators and influencer marketers — but also concerns that the move could disrupt creators’ brand partnerships on Instagram. The notion that Meta is planning a Reels-spin off, reported by The Information last month, has created many questions for creators, including

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, including linear TV. The post Welch’s Might Be A Tradition-Rich Company, But Its Marketing Strategy Is All Digital appeared first on AdExchanger.

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers. 

Social media isn’t just watching your kids. It’s studying them.  Every like, scroll and share feeds an invisible machine designed to track their habits, predict their interests and keep them hooked for as long as possible. Platforms like TikTok, Instagram and YouTube collect massive amounts of data from young users, often without clear consent or…