Two trends are emerging in the world of AI and search: AI platforms are sending more traffic to publishers’ sites, while Google’s AI Overviews is reducing click-throughs across more search queries. Recent data is helping to show the impact of AI tools and features on the search landscape and on referral traffic. And while it […]
Linda Yaccarino had the title. She had the industry patter, the resume and the profile. What she didn’t have was control — or at least not the kind that mattered. Her role was never about real power. It was about optics: a seasoned media executive instilled to calm brands and play the adult in the
In this week’s Media Briefing, Digiday senior media editor Jessica Davies looks at how the AI compensation model is evolving beyond flat-fee licensing, with options like pay-per-crawl and pay-per-query starting to emerge as ways for publishers to monetize AI bot traffic. Pay-per-query vs. pay-per-crawl The media’s “traffic apocalypse,” Bloomberg cuts newsroom staff, and more. New
Media Briefing: AI payouts may be entering a new era Read More »
After just over two years at X, CEO Linda Yaccarino is stepping down from the role. “When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I’m immensely grateful to him for entrusting me with
X CEO Linda Yaccarino departs from the platform Read More »
Macroeconomic volatility and the loss of large accounts led the group to cut its 2025 outlook, but it remains to be seen how rivals are faring.
WPP’s outlook sinks as advertising faces worsening macro conditions Read More »
Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop optimized ad tech products. The post Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO appeared first on AdExchanger.
Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO Read More »
The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of “Gamerhood.”
How State Farm is stepping up its gaming-focused reality series Read More »
Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies trying to reach their audiences. HerMD, a women’s health startup with a focus on menopause and sexual health, has struggled with this
The ‘Taboo’ Of Women’s Health Care Advertising Complicates Access To Treatment Read More »
The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them. CTV is not a personal screen; it is a household screen. Treating it like a digital channel has led to inefficiency, waste and false
CTV Is Not A One-to-One Channel, So Stop Buying It Like One Read More »
Fresh Legs HouseFresh, a website dedicated to reviewing air purifiers and household air quality products, was one of the first (of a great many) long-tail consumer review sites to lash out at Google after its core update in March of last year. At the time, traffic to those specialty sites was being effectively siphoned off
Don’t Trust The AI Salesman; The Upfront Slowdown Read More »
