On Thursday, French AI start-up Olyzon (pronounced “all eyes on” – more on that in a bit) announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital. The post Agentic CTV Start-Up Olyzon Snags $5 Million In Funding To Hire More Humans appeared first on AdExchanger.
Agentic CTV Start-Up Olyzon Snags $5 Million In Funding To Hire More Humans Read More »
Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.
E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special Read More »
This video is sponsored by Index Exchange. For more information about sell-side decisioning, check out this report. A lot of decisions are made between the time someone shows up on a website and when an ad loads on the page. But many of those decisions are left up to advertisers and the demand-side platforms they
WTF is sell-side decisioning? Read More »
This WTF guide, sponsored by Index Exchange, explores what sell-side decisioning is, how it is reshaping the programmatic supply chain and how both publishers and marketers can benefit from applying inventory, audience and quality insights using data available from the supply side to help make buying smarter, faster and more precise. Historically, programmatic decision-making has
New Pepsi packaging and ads take Coke’s concept but swap out names on bottles for food pairings relevant to summer cookout season.
Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign Read More »
Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.
Smirnoff Ice toasts 25 years with first global campaign Read More »
The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake. The idea is to more readily connect sales and conversion data from a brand or merchant with campaign optimization happening on TTD. “Until now, a lot of what
The Trade Desk Introduces A Native App On Snowflake For Retail Conversion Data Read More »
What seemed like some minor changes to the Terms and Conditions for Slack users may have serious repercussions for marketers Made late last month, the Slack API (application programming interface) changes will prevent third-party applications from bulk accessing or storing chat data from the platform. Commentators cite the company’s wish to restrict the use of…
Slack places limits on data use by unofficial helper apps Read More »
Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing efficiency and effectiveness.
Sharpie, Rubbermaid marketer partners with Adobe around generative AI Read More »
Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, called Place Ads, and a foot-traffic analytics product named Uplift that measures store visitation. The company has a portfolio of products built around tracking. It’s widely used
Family Safety App Life360 Launches Location-Based Ad Targeting Read More »
