Marketing

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Tin Cannes appeared first on AdExchanger.

Meta changes up its strategy for tackling improper AI advertising; ICE is proving bad for business; and agencies are worried about their jobs. The post Meta Shames Ad Policy Violators; ICE Crackdowns Threaten Brands’ Latino Outreach appeared first on AdExchanger.

As thousands of agency folk grab their passports, sunblock and antacids to head to Cannes next week for the annual Lions fest, Omnicom has quietly hammered out its strategy and message it take to the Croisette. That message is, it’s time to capture the myriad opportunities for live — be it live-streaming, sponsorship of live sports,

To receive this daily Cannes briefing over email, please subscribe here. If this is your first time (or if you want a refresher on what you might expect), here’s what we can tell you about Cannes Lions 2025 so far: Who’s going: Shrinking marketing budgets, slower client decision-making and economic headwinds are forcing agencies to

The job market has never been easy to navigate. But right now — between tightened marketing budgets, agency consolidation and economic headwinds — it’s as convoluted as ever. Job seekers say they’re seeing hundreds of roles for brands and agencies describing wanting a unicorn of talent that can do everything from social media content creation to event

This story was first published by Digiday sibling ModernRetail In an email to employees in May, after pulling back on some diversity, equity and inclusion goals, Target’s CEO tried to reassure employees that its values are not up for debate and that it is still a retailer for everyone. Some retail and communications consultants told

Next week’s Cannes Lions festival in the south of France will bring CMOs, holding company execs and consultants together for the industry’s biggest bazaar. While the creative shops are there exclusively to gather up armfuls of Lions and keep the regional vineyards in business, media agencies tend to spend the week shoring up their existing

It’s no secret that retail media networks are seeing a boon in business and viewed as a bright spot in advertising. Financial institutions are chasing those dollars now, too, from the likes of Chase and Revolut. PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite