Marketing

Who controls the retail media (RMN) budget? Plus, this year YouTube will close out the upfronts The post Can’t Spell “Retail Media” Without “Me”; Spotter’s Starting Spot appeared first on AdExchanger.

This week’s Future of TV Briefing looks at what TV network owners’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business. Fourth and long YouTube’s original programming, A+E Networks’ new name and more We want to hear from you. Take this quick five-minute survey to help Digiday learn how to make

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s been just over two years since YouTube started a revenue share program for Shorts. Last year saw a growth in brands’ usage of YouTube, but this year usage has dropped off. At the same time, more brands are

Marketers are probing deeper on ad tech fees.  Their long, almost Sisyphaen quest to figure out how much ad tech vendors are pocketing from their programmatic dollars has taken yet another turn. “The big push from agencies at the moment is fee transparency,” said Matt Sattel, chief revenue officer at OpenX.  Continue reading this article

This year, Black History Month brand campaigns in February were quieter than normal. Amidst the diversity, equity and inclusion reckoning, expect Women’s History Month in March and Pride Month in June to strike similar tones.  That’s according to three marketers Digiday spoke with for this story who said brand clients have either paused marketing around

If I paid for ChatGPT Plus from my own pocket and used it to help me write this article, would my boss know — or care? That’s the question surrounding “shadow AI” — which refers to the use of AI tools at work that haven’t been formally approved by companies. The ongoing pressure to work faster,

The climax of the college basketball season is almost upon us. Most know it as March Madness. Basketball observers are hoping the next Caitlin Clark will emerge during this year’s March Madness tourney. For the media world, it’s another chance to see how brands like Experian, State Farm, Priceline and longtime sponsor Powerade adapt to shifting

“Clean Feels Good” includes a tie-up with Emotiv for a study which found that 37% of participants felt better cleaning the toilet than petting puppies.