There’s a talent problem in the media agency world, and it starts at the bottom — meaning the entry level. (There’s a whole different talent problem in the C-suite as well, as a steady dribble of executives leave one holding company for another — but that’s a story for another time.) The rising use of […]
It’s been almost a year since Google rolled out its AI-generated search feature AI Overviews, and publishers still know very little about how it’s impacting their referral traffic. Last week Google introduced AI Mode, an experimental feature for search, which lets users ask follow-up questions without leaving the page, as part of an overall AI
Publishers don’t really know how Google AI Overviews is impacting their referral traffic Read More »
As the tit-for-tat tariff fight between the U.S. and Mexico, Canada, China and the European Union continues, marketers are watching closely — and worrying. To recap: President Donald Trump announced 25% tariffs in February then put them off for a month before re-tabling the issue last week, leading to another postponement for Mexico and Canada.
Trump’s topsy-turvy tariffs have marketers uncertain and on edge Read More »
With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial Intelligence (AI). This has been an absolute game-changer for marketing automation, revolutionising the way brands communicate with audiences. It’s no longer science fiction. From chatbots and predictive…
The rise of AI in marketing automation: How technology is redefining engagement Read More »
The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.
Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches Read More »
The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.
Buffalo Wild Wings riffs on infomercial tropes for March Madness Read More »
Capturing live sports is the white whale for CTV streamers. Live sports broadcast rights are the surest bet for streamers to grab market share and reach audiences that are watching TV at the same time, rather than binging hand-picked shows on demand. Not to mention recent changes in the national sports zeitgeist – like the
Streamers Tee Up New Ad Opportunities For Live Sports Read More »
In this week’s Media Briefing, Digiday’s executive editor of news Seb Joseph talks to publishers to find out what they think about Scope3, the ad platform AppNexus co-founder Brian O’Kelley is pitching as the answer to the ad tech ecosystem’s many problems. Turns out, publishers aren’t convinced this is the answer they need. Publishers have
Today, Scope3 used its inaugural Landscape conference hosted in New York City to launch its new AI-powered “agentic advertising platform” and a host of partnership announcements. Scope3 CEO Brian O’Kelley — widely regarded as a godfather in the space — and partners hope the initiative will help light a touchpaper that will upend the status quo
Increased AI usage carries with it some serious environmental implications. But the team at Scope3 believes that selective, strategic use of AI upfront can reduce emissions down the line, especially when it comes to notoriously inefficient sectors like ad tech. The post Scope3 Announces New AI Products To Reduce Ad Tech’s Growing Carbon Emissions Levels
Scope3 Announces New AI Products To Reduce Ad Tech’s Growing Carbon Emissions Levels Read More »
