Marketing

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share. 

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the home – the mobile phone – has become the default choice for driving lower-funnel outcomes. The problem? Social reach is limited, and marketers are running out of places to get in front of their audiences. But what

In June, the IAB Tech Lab proposed a new initiative to create guardrails around how AI bots are permitted to access content, with an emphasis on publisher monetization. It’s hoping that its new solution will get publishers back on their feet – and keep them there. Publishers are like “the plankton of the digital media

You know that feeling when you visit the doctor and they ask you whether you’ve been exercising and you haven’t, but you know you really should be because it’s the healthy thing to do? Well, getting consent – especially for sensitive data – is the healthy thing to do, and businesses should really know that by now.

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its publisher network since it launched AURA, an AI-based targeting solution, last June, Mike Nuzzo, VP and head of audience intelligence and insights at Hearst, told AdExchanger. The company has seen

Can Google AI overview and other search chatbots cancel each other out?; say goodbye to both Demand Media and Linda Yaccarino. The post AI Search Clickthroughs Aren’t Clicky Enough; How Content Farms Bought The Farm appeared first on AdExchanger.

There was a time when landing on the first page of Google meant you were in business. Traffic followed, strategies scaled, and entire models were built on the back of those clicks. That foundation is cracking. The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls

News UK, The Independent, and magazine publishers Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching.  The goal: to match Ocado’s shopper data with the publishers’ audience behavioral and contextual data and unlock more granular ad targeting for advertisers without giving up user control. The move

AI platform wars are about to become the browser wars and advertising will be a key battleground. Or at least it will be for two companies.  OpenAI and Perplexity, two of the biggest players in alternative AI, are making browsers central to their next act. It’s a natural, albeit seminal, move for both companies —