Marketing

The data-driven ad industry has begun to collapse the mental barrier between brand and performance marketing. Next up is PR. The content and ad network Linkby, an Australian startup founded in 2020, connects brands with what the company deems “performance-based editorial,” per the announcement – or, in other words, publisher content that advertisers pay for […]

There are a lot of misconceptions about ad measurement. Some marketers believe media mix modeling is superior to multi-touch attribution or that it’s possible to pinpoint the exact impact of each marketing touch point on sales. (Neither is true.) But the biggest thing most marketers are wrongheaded about is in thinking there’s a single solution

Amazon’s DSP enjoys many advantages; More on the Cloudflare controversy; the European Commission moves forward with its age verification laws. The post The Amazon Approach, Minus Amazon; Peeking Over Paywalls appeared first on AdExchanger.

This story was first published by Digiday sibling Modern Retail. Shopify is drawing a line in the sand on agentic AI — a type of bot that autonomously completes tasks on its own, without human inputs — with new language across merchant websites that appears aimed at blocking agentic AI systems.  Shopify now includes a

Subscribe: Apple Podcasts • Spotify At this point, it’s clear that creators have become a line item in marketing budgets and media plans. What’s less clear, however, is the longevity and lifespan of a content creator in an ever-changing digital landscape. And that’s the space creators like Brandon Edelman are navigating right now. “I’m super

What began as a supposed rebellion against traditional media is now increasingly modeled after it — the creator economy — complete with middlemen, agency layers, and bundled tech stacks promising growth, monetization, and brand safety. In other words: business as usual. Managing creator relationships at scale is still marketers’ biggest challenge Around a third (33%)

Despite years of pledges to diversify their ranks, major publishers are making barely perceptible progress, and in some cases — none at all.  Overall, staff diversity at The New York Times, Hearst and Condé Nast has either marginally improved or stalled in 2024, according to their annual workforce diversity data this year.  Lauren Winans, CEO