Marketing

The U.K. Competition and Markets Authority has opened a consultation on potentially releasing Google from Privacy Sandbox commitments imposed in 2022. Some are concerned this represents ‘a W’ for corporate conjury.   The move, announced June 13, follows Google’s April decision to drop plans to prompt Chrome users to block third-party cookies, a shift seen as […]

Reddit is quietly becoming a more important source of referral channel for some news publishers. While the traffic Reddit is sending to publishers’ sites is still very small and isn’t going to replace declining search referral traffic anytime soon, it’s growing enough for publishers to put more resources into the platform and tweak their strategies

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals. 

Google’s decision not to deprecate cookies in the Chrome browser after all caused a stir across the industry. Companies invested heavily in developing solutions aligned with the Privacy Sandbox as a survival tactic for the post-cookie landscape. At first glance, Google’s about-face may appear to undercut those efforts. It’s easy, and perhaps even satisfying for

Marketing mix modeling (MMM) is back in vogue. But marketers don’t always have the data they need for apples-to-apples comparisons of different media channels. Take digital audio. The lack of actionable data for MMMs might be the reason brand investment in digital audio doesn’t align with time spent listening to streaming music and podcasts, said

AI needs fuel – why high-quality third-party data is key to smarter, real-time personalization.