Marketing

Tariffs are taking effect in the US, and advertisers are shook. According to a survey conducted by the IAB in February, 94% of advertiser decision-makers in the US are worried about the impact of tariffs on ad spending, and 45% say they plan to reduce overall ad spend in the coming months. Their reaction isn’t […]

The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.

Perhaps sensing the opportunity that’s being created by agency holding companies getting bigger and broader — and leaving mid-sized marketers to feel like they’re being overlooked — another independent agency group is launching a new media agency extension. Barkley OKRP, which has long handled some of its own media work but is primarily known for

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years. In fact, the first edition of AdExchanger’s Commerce Media Newsletter, in 2023, was a report on the mechanics of PMax. AI and machine

Real Assistants Would Be Fired By Now Call it the Hardware Revolution that wasn’t. For years, consumer tech devicemakers have been promising incredible AI-backed products – phones, tablets, glasses and more – and failing to deliver, The Verge reports.  Amazon, for example, has boasted of new and improved Alexa-powered devices. But no new device has

In Digiday+ Research’s first-quarter survey of marketing professionals, respondents told Digiday that Instagram and Facebook still hold the majority of their companies’ marketing budgets. YouTube and TikTok came out behind Meta’s platforms in third and fourth place. TikTok saw brands’ and retailers’ usage and marketing spend on the platform decline this year, according to Digiday’s

Brynn Brewer got in line around 9:30 a.m. last Saturday morning behind dozens of others — some of whom got there as early as 6 a.m. to be near the front of the line — for the chance to experience the Criterion closet like the filmmakers and artists featured on the entertainment company’s YouTube channel.

This is the first installment of a two-part series on the top ad-supported streaming services. This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad options and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2024 ad budgets