Marketing

The ad market is like a hydra: Every time a head gets cut off, two grow back. Which is to say, for every channel that goes out of fashion – we’re looking at you, linear TV and physical newspapers – a new one pops up to replace it, keeping overall ad spend on the rise.

ADWEEK’s real-time coverage of Cannes Lions. We’re bringing you breaking news, standout campaigns, industry insights, and exclusive moments as they happen. Whether you’re on the ground or tuning in from afar, this is your go-to source for everything Cannes.

Learn why omnichannel retail advertising is the key to creating a consistent, connected experience for shoppers across all platforms. In today’s digital age, shoppers are constantly moving between channels—browsing on mobile, researching on desktop, checking social media, and streaming their favorite shows. For retail marketers, this presents both a challenge and an opportunity. To succeed,…

Earlier this year, Netflix’s Adolescence sparked a national conversation around social media, the “manosphere”, and its impact on boys and young men. How are young men represented? Where do they become “influenced”? And are they being influenced in positive or negative ways? Award-winning, global influencer marketing agency, The Goat Agency, decided to investigate some of…

Most general streaming viewers don’t know the name Candle Media. Nor the name of its children’s media production subsidiary, Moonbug Entertainment. But parents of small children likely know programs like CoComelon and Blippi and recall with dread the endless song loops about brushing one’s teeth, taking a bath, etc. While being unknown to their audience

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.

Even the CMA doesn’t seem to care about the Privacy Sandbox anymore. On Friday, the UK’s Competition and Markets Authority (CMA) announced that it has begun the process of “releasing” Google from its Privacy Sandbox commitments. The CMA aims to disentangle itself entirely from the Sandbox project by sometime later this year. The news isn’t

1998 – the official launch of Google and the beginning of a new world where information would be forever at our fingertips. In the 23 years since, Google has experienced thousands of algorithm updates, with its SERPs (Search Engine Results Pages) undergoing substantial changes, evolving into dynamic, AI-powered answer engines. The evolution of Google’s SERPs…