Marketing

Last week may have ushered in the first moments of a shift in balance among the holding companies. WPP named its new CEO — breaking barriers along the way by naming the first female holdco CEO ever in Microsoft executive Cindy Rose — just a day after revealing that its first half 2025 earnings are […]

The business of being a creator isn’t a solo show. They have become full-on productions. In the two decades since YouTube’s debut, creators such as Smosh’s Ian Hecox as well as Mythical Entertainment’s Rhett McLaughlin and Link Neal have helped to map out the path to becoming full-time creators. They have built out teams and

TripleLift laid off a double-digit percentage of employees on Friday, AdExchanger has learned. A spokesperson for the company could neither confirm nor deny the exact number of people who were let go nor the roles that were affected, but AdExchanger was able to ascertain that the total is less than 20%. The company had more

Slavi Samardzija is exiting Omnicom’s Media Group’s Annalect in September, with sources interpreting the CEO’s exit as indicative of pending changes within the holding company’s technology and analytics division.  Separate sources familiar with the developments, all of whom requested anonymity to maintain their relationships with the holding company, told Digiday that news of Samardzija’s exit

Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes. Everyone talks about added value, yet few define what that value is or how to measure it. Without clear standards or accountability, the concept becomes vague. But why does it continue? Because talking about perceived

At the Google Marketing Live event in Singapore, Google announced new updates to its AI tools across Search and YouTube. The updates are intended to help marketers keep up with changes in how people find and interact with content online, particularly as more users turn to voice, video, and visual search instead of typing. Search…

Here’s what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands. The post Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Attribution Meltdown appeared first on AdExchanger.

Amazon locked in two more publishers for its AI shopping engine; AI companies are working on web browsers now; and platforms have a hard time telling AI from reality. The post Amazon Pays Up For Old Media; Begun, The Browser Wars Have appeared first on AdExchanger.