“Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its loyalty program.
Taco Bell gives away emotional-support tacos as World Cup nerves run high Read More »
The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process.
Sociable: Meta launches integrated booking for lead ads Read More »
Today extends its total viewership dominance to 21 weeks.
Week of June 15 Morning News Ratings: CBS Mornings Grows Across the Board Read More »
ABC World News Tonight remained America’s most-watched newscast.
Week of June 15 Evening News Ratings: World News Tonight No. 1 in Viewers and Demo Read More »
Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.
As agentic advertising floods Cannes, Amazon touts its Alexa advantage Read More »
New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a digital experience.
Sprite unites tastemakers and fans to debate hip-hop’s greatest hits Read More »
When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise Dahlhoff.
Marketing’s next target audience? Co-workers Read More »
Matt Derella reveals why brand building is back, why 80% of websites are blocking the future, and what Xbox advertising might become.
This post was created in partnership with Adobe In an AI-saturated world, brand teams are beginning to ask next-level questions around how to scale creativity responsibly. During an ADWEEK House […]
How to Make AI Work for Your Marketing Team Read More »
YouTube creator content appears in more than one in four answers generated by AI assistants, favoring niche creators with videos longer than 10 minutes
YouTube Content Creators Are Winning the AI Search Game, Jellyfish Data Finds Read More »
