Marketing

Helping win a presidential election and running marketing for a ball trimmer brand have more in common than you’d think – at least if you’re Marcelo Kertész. Kertész, this week’s guest on AdExchanger Talks, is the CMO of Manscaped, which is repositioning itself from a below-the-belt grooming brand to a whole-body grooming platform – or, […]

The very concept of AI and its impact on select industries is enough to cause dramatic swings in stock market sectors and wild future-of-work predictions. But when the world’s largest ad agency talks about changing its revenue model – and trots out a real-world client example to back it up – people pay attention. In

Nineteen of America’s 20 state-run health insurance exchanges use advertising trackers from platforms. Plus: The booze brands are coming to TikTok. The post How State Health Insurance Uses Ad Tracking; TikTok And Alcohol, Together At Last appeared first on AdExchanger.

Yahoo launched a sports business content hub last week, just a few weeks after The Wall Street Journal and its parent company Dow Jones announced they would debut a vertical focused on the sports economy this summer. These verticals spotlight the economics behind sports, such as sports media rights negotiations, investment in sports, ownership structures,

The rise of the “agentic era” of the digital media industry has prompted many to pose existential questions about ad tech companies, with experts arguing that they must evolve or die. As a result, many are attempting to redefine themselves. In part, this is because demand-side and supply-side platforms are converging, a trend compounded by

This story was first published by Digiday sibling ModernRetail Retailers and brands are quickly launching shopping apps within ChatGPT and Claude. But whether or not shoppers will embrace them at a rapid pace remains to be seen. In October, OpenAI launched ChatGPT apps, where users can connect apps like Expedia, Spotify or Zillow. Once adding the

Subscribe: Apple Podcasts • Spotify Talk about a blast from the past. The phrase “brandformance” is becoming popular across the ad industry again as marketers push to once again marry brand and performance marketing. Call it a performance marketing correction. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest

It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement. On Monday, the FTC filed a proposed order in the US District Court for the District of Idaho that would bar Kochava and its data‑broker subsidiary, Collective Data

Paramount Skydance finished the first quarter with $7.3 billion in revenue, representing a 2% year-over-year increase. Meanwhile, its planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by the end of Q3. The post Paramount’s WBD Deal Nears The Finish Line As Streaming Revenue Climbs appeared first on AdExchanger.