Marketing

Hollywood has courted creators for several years, but in the past few months, there’s been a full-blown creator invasion. Two YouTube-born horror films became box office blockbusters (Obsession and Backrooms, which, as of writing, have respectively earned $426 million and $357 million), private equity firms are raising funds to buy meme IP like Skibidi Toilet, […]

Stagwell is moving to wrest control of ad-inventory curation from DSP and SSP marketplaces and bring it in-house. The holding company is set to launch Stagwell Curate, an AI platform that pulls curated  CTV, online video, display and audio ad inventory from publishers and adtech partners into its own central reservoir, Digiday has learned. According

In 2018, Kristi Cook was an anonymous YouTuber making videos about internet celebrity drama and gossip on a channel known as Spill Sesh, with only her disembodied voice doling out the week’s hottest gossip. The channel became wildly popular, garnering over 700,000 subscribers in just a few years (now 860,000) across more than 1,000 videos

TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear and streaming, measure performance, and understand audiences. But as buyers push for more accountable, performance-oriented TV campaigns, that national-first approach starts to lose precision in local markets. “Any purchase decision is happening locally,” said Keith

The Unilever hydration brand’s largest entertainment partnership yet includes ads, a pair of co-branded flavors and experiential marketing.

InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at wider scale.

Most brands worry about competitors. Whisker is worried about complacency – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little chores. The marketing challenge is showing people that there’s another way, says CMO Hew Loyd, on this week’s episode of

Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas. The post With Match Rates Falling, Is Effective Attribution Just An Illusion? appeared first on AdExchanger.