Marketing

This article was first published by Digiday sibling WorkLife It may be early days, but HR teams at major companies are getting more confident with how generative AI can assist them with tasks like modernizing talent development strategies, upskilling staff and internal succession planning. Rolls Royce, the aerospace and defense company ($21 billion annual turnover), […]

As the glimmer of the AI gold rush fades for some industries, ad-funded tech giants claim they’re already seeing signs that major investments are paying off for advertisers. Despite warnings of an AI downturn and mixed signals in financial markets, Big Tech hasn’t shied away from talking about AI this earnings season. This month, companies

Call it a major GMC oopsey. Google Merchant Center (GMC), Google’s hub for commerce advertising and analytics, has been accidentally cross-pollinating data – including unencrypted customer and product info – between accounts on the platform going back at least two weeks, according to three ecommerce consultants and ad agency execs who each manage numerous GMC

Here’s the old news: Chrome cookies are (eventually) going away. Here’s the new news: Only some cookies are going away. Google Chrome is proposing an “approach that elevates user choice,” which will undoubtedly mean more opt-outs. But will the opt-out rate be half? Two-thirds? 10%? 90%? For the past week or so, we’ve been so

Amazon’s Advertising Services segment is delivering the dough. It generated $12.8 billion last quarter, up by a cool $2 billion year over year. Meanwhile, Amazon’s net sales increased by 10% in Q2 and profitability doubled from $6.7 billion to $13.5 billion, according to the company’s earnings report on Thursday. Making more than $12 billion in

The company’s advertising growth rate decelerated in Q2 but Prime Video was in focus following the streamer’s debut upfronts pitch.

The fight is on to lock in the brands and publishers that will soon be left without a brand safety partner when Oracle officially shuts down Moat at the end of next month. Integral Ad Science CEO Lisa Utzschneider told investors during the company’s Q2 earnings call on Thursday that IAS is “in the thick

Over half of marketers rank creating an effective strategy as a key challenge to successful multichannel marketing, according to a report from Ascend2.