Marketing

Since Publicis Groupe is acquiring LiveRamp, many brands will likely find themselves in the market for a new independent vendor for audience and identity data. Plus: FIFA’s controversial ad-filled hydration breaks twice per every World Cup game. The post The LiveRamp Exit Ramp; Hydration Break Hate Has FIFA Sweating appeared first on AdExchanger.

Brand marketers underwrite the ad industry’s creative endeavors. But many still aren’t sure they can justify the output of their creative agencies to C-suite colleagues. According to a survey of senior marketers conducted by measurement firm Gain Theory, 49% said they weren’t confident that the data they had would help them defend marketing decisions to a

Amazon is pushing deeper into the middle of TV and audio ad deals, rolling out a new measurement tool for streamers while tapping iHeartMedia’s 1,000-plus sellers to put its streaming inventory on more media plans.  In the past week, iHeartMedia has expanded its relationship with Amazon Ads to resell inventory across Twitch, Amazon Music, Fire

Bose CMO Jim Mollica hasn’t used a creative agency in four or five years, he told Digiday. One CPG CMO, overheard at a dinner this week, said they no longer believe in agencies of record. They want ideas to come from anywhere — a creative agency, a creator, even AI. Creator-owned StudioB founder Olly Lewis

Subscribe: Apple Podcasts • Spotify Creators are no longer a media channel or transaction. It’s an entirely new marketing mode — at least that’s what the infrastructure behind Unilever’s creator strategy indicates. Call it a transformation. Back in 2025, Unilever put the industry on notice after announcing its plans to spend half of its media budget

For competing apparel brands Nike and Adidas, the World Cup is a golden opportunity, but one that finds the rivals in very different positions. An apparent recovery last October, when revenues increased 1% amid a tough trading environment, turned out to be something of a false dawn for Nike. Its most recent set of results

Smart TVs, refrigerators and other home appliances may pester you with marketing and perhaps even check your presence in the room using a front-facing camera. But at least the hardware is cheap! That’s the promise. Some companies, like the TV manufacturing startup Telly, take it to the logical extreme by offering free televisions in exchange

Bringing the same energy to the last day of Cannes Lions as the first.

Everyone at Cannes is talking about AI — but CivicScience CEO and founder John Dick says the industry is missing its most important stakeholder: the consumer. Drawing on survey data, Dick argues AI may be among the most unpopular technologies ever introduced to the public, with the average person “somewhere between skeptical and terrified.” While

This post was created in partnership with Adobe Capitalizing on cultural moments is a tried-and-true marketing strategy, but is it possible for brands to create their own moments? During an […]