Comcast has had a pretty rough go of it lately – but there’s still plenty of room for a turnaround. The post Peacock and Sports Are Still Shining Beacons For Comcast’s Advertising Business appeared first on AdExchanger.
Peacock and Sports Are Still Shining Beacons For Comcast’s Advertising Business Read More »
Provus Inc, an AI-powered services estimation, pricing, and quoting solutions provider, has revealed its first-of-a-kind agentic AI platform, Provus AI, designed specifically for services quoting. The platform has been purpose-built to automate, optimise, and accelerate the revenue lifecycle for services-based engagements, providing services organisations with the means to improve win rates, safeguard margins, and increase…
Provus AI – an agentic AI for services quoting Read More »
Alphabet felt the painful comeuppance of years of antitrust penalties, publisher enmity and customer blowback as it reported a serious blow to revenue … Lol. Can you imagine? Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion.
Google Shakes Off Its Troubles And Outperforms On Revenue Yet Again Read More »
The activation surrounding the popular role-playing game comes as the Microsoft brand weathers user backlash and retail woes.
Xbox shoots for the moon with Snapchat activation amid pricing furor Read More »
Parent company Alphabet delivered its first $100 billion quarter, with AI supporting ad relevancy, performance and automation.
Google’s full-stack AI approach drives Q3 search, YouTube ad revenue gains Read More »
The annual revenue run rate for Meta’s AI ad infrastructure, including Advantage+, is now over $60 billion, speaking to increased uptake.
Meta’s AI bets supercharge marketing efficiency — and costs Read More »
“Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe simultaneously.
Dole promotes healthy eating in Minecraft for global campaign Read More »
Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that informed Target’s holiday push.
Target brings back ‘Hot Santa,’ adds new characters to holiday push Read More »
China’s new influencer regulation came into effect on 25 October and is an most assertive attempt to enforce expertise and empirical knowledge in digital content. The rule requires creators discussing regulated topics like finance, law, medicine, and education to hold recognised qualifications before they can publish online. For marketing leaders, it’s a compliance story, but…
The implications of China’s new influencer law for marketing accountability Read More »
Artificial intelligence has become marketing’s favorite headline. Every platform, publisher and technology partner now promises “AI-powered” solutions that will make campaigns smarter, faster and cheaper. But as the noise grows louder, one truth remains: AI is not a silver bullet; it’s a set of tools that, when built on quality data and guided by human
AI Won’t Replace Marketers, But It Will Redefine What Makes Them Great Read More »
