The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and analytics startup in January. We now have one indication of how Sincera will be put to use. TTD publicly launched OpenSincera on Tuesday. The free API integration posts ad impression […]
Sincera Offers A Free API For Some Of Its Prized Metrics Read More »
Related Insights The Programmatic Marketer A check on The Trade Desk’s risks and rewards Read More After making one of the few company purchases in its 15-year history, The Trade Desk has unveiled OpenSincera, a supply chain transparency tool to further its “premium internet” thesis, set for release next month. It’s been a year of
The Trade Desk unfurls OpenSincera Read More »
You built your martech stack to bring you closer to your customers — to make sharper decisions, craft smarter campaigns, and drive strategic growth. That’s the dream. The reality? Most stacks are missing a critical piece: real, human understanding. Despite the mountains of data at your fingertips, product launches flop. Marketing strategies misfire. Growth targets…
The missing piece of your martech stack Read More »
Ever since 2020, TV upfront rates have declined; inconsistent metrics mean inaccurate results; plus, Roblox is touting its strong hold on its viewers’ (er, gamers’) attention. The post The Television CPM Comeuppance; Your Undivided Attention appeared first on AdExchanger.
The Television CPM Comeuppance; Your Undivided Attention Read More »
As platforms increasingly compete for livestreaming creators and their audiences, Twitch’s discovery issues remain a sticking point for some streamers. It’s been just over a year since Twitch launched its Discovery Feed in April 2024. The feed, a TikTok-style endless scroll of vertical video clips and current livestreams, was Twitch’s first product explicitly intended to
Twitch’s Discovery Feed isn’t delivering, creators say Read More »
At this year’s upfront negotiations, advertisers are set to weigh tariff impacts and consumer sentiments against big-ticket TV deals and major media investments. eMarketer projects that linear TV upfront spending will fall 9.1% compared with last year, for example, a drop fueled by economic concerns and the march of streaming platforms. That doesn’t mean advertising’s
Everyone in advertising is dealing with the same problem: uncertainty. As a few agency execs put it while chatting with me on Monday, there’s a constant nervous energy in the industry right now, with everyone wondering what new geopolitical shift marketers will have to react to next. Monday morning, for example, stateside marketers awoke to
Subscribe: Apple Podcasts • Spotify Google’s search engine isn’t the only one in town, and marketers are taking notice. Increasingly, people are shifting search behaviors to AI chatbots, like ChatGPT and Perplexity. This means marketers’ search engine optimization playbook might soon need to be revamped to account for AI-generated product discovery, recommendations and more. At
How Digitas is navigating search’s shift to the AI era Read More »
It’s upfront week, and YouTube’s influence looms large over every pitch and negotiation. No better moment to revisit how, over the past 20 years, it’s become the tip of the spear in the transformation of how people watch TV. From mobile mainstay to living room fixture Watching YouTube on TV screens isn’t new but the
In Graphic Detail: How YouTube redrew the TV map Read More »
The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its upfront competitors.
Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers Read More »
