Whether you’re a large holding company agency or an industrious independent, if you’re not digging deep into the wells of possibility with generative AI, you’re likely to be out of business before too long. The adoption of AI tools like agentic offerings and smarts in new hires to power more of media agency workings continues to […]
Related Insights Member Exclusive Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns Subscribe To Read Read More Google’s AI-powered advertising tool Performance Max (PMax) is the marketer’s paradox: everyone complains about it, but few actually walk away. Some do, though — pulling their ad dollars entirely.
This week’s Future of TV Briefing features a Q&A with YouTube creator Jonathan Katz-Moses and Slow Ventures’ Billy Parks on the investment market for creators operating standalone businesses. The rise of the CEO-creator NFL+ESPN, Disney-Hulu, “Paramount, a Skydance Corporation” and more The rise of the CEO-creator Over the past decade, Jonathan Katz-Moses has built up
Future of TV Briefing: The investment landscape for creator-owned businesses Read More »
This year’s Digiday Technology Awards celebrate companies that are embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on measurement and analytics solutions that unveil deeper performance tracking. In the new Best Video Advertising Platform category,
The brand is holding an open casting call for a content creator who isn’t afraid to show off their pits as Unilever ramps up its work around influencers.
Dove seeks underarm ambassador as part of US Open sponsorship Read More »
Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.
How to win back-to-school marketing as American Eagle’s big bet blows up Read More »
Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting. However, a concerning trend has emerged: Many marketers have come to believe that accessing CTV inventory exclusively through programmatic channels provides a
Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy Read More »
Publishers can no longer rely on steady search traffic thanks to zero-click AI chatbots and near-constant discovery algorithm changes made by Big Tech gatekeepers. So what comes next? That’s the billion-dollar question facing premium and longtail publishers alike. But pubs are operating under a cloud of confusion caused by outdated SEO strategies and a lack
HouseFresh Clears The Air On Google’s Changing Search Experience Read More »
Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info to claim a refund. That’s the idea behind the startup Vaudit, founded last year by Mike Hahn,
The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess Read More »
AI bots are hungry. They’re scraping information found on passports and credit cards and training on novels without authors’ consent. Even fanfiction has been used to train some (presumably quite nerdy) bots. But a bill proposed in the Senate a few weeks ago could change that. In late July, Sens. Josh Hawley (R-Mo.) and Richard
Sorry, LLMs – Congress Might Make It A Whole Lot Harder To Train On Copyrighted Content Read More »
