The move is designed to improve media effectiveness and represents the next step in the company’s Beauty Reimagined initiative.
Estée Lauder names WPP first global media partner to centralize media efforts Read More »
Can 2026 be the year advertisers finally let go of their keyword blocklists? News publishers sure hope so. Even brand-safety platforms want advertisers to abandon the antiquated practice of keyword blocking, which is the blunt instrument often blamed for preventing ads from appearing in the news. Arbitrarily avoiding URLs that contain words like “shoot” or
Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories Read More »
A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.
Bic reignites ‘Flick Your Bic’ tagline for a new generation Read More »
CEO Larry Bodner calls the company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, frilly” products pitched to women.
Dollar Shave Club swipes at competition in first women’s grooming push Read More »
AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent media session on AI, search, and advertising, Dan Taylor, Vice President, Global Ads, Google, said these changes are already visible in how
Search moves beyond keywords as AI reshapes ad targeting Read More »
Compliance is coming. Sustainability is about to become your advantage.
Yes. Now is actually the best time to tell your organization’s sustainability story. Read More »
The industry has spent years debating third-party cookies, but AI has settled the debate. AI decision engines optimized for outcomes (sales, retention, lift) require deterministic identity, clean feedback loops and governable data lineage. First-party data isn’t just preferred; it’s structurally necessary. And the capital is already moving: IAB’s State of Data report found that 71%
AI Has Already Decided: First-Party Data Will Define Advertising’s Agentic Era Read More »
DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its clients, other DSPs saw an opportunity to strike. Since then, other DSPs (Viant being “the most aggressive,” according to one media buyer) have been reaching out to TTD
The Trade Desk has been testing new automated buying modes with select clients that streamline campaign management but roll media, data and tech fees into a single price. The new “Trading Modes”, currently in closed beta for select clients, as confirmed to Digiday by four ad execs, offers advertisers two ways to run campaigns. Performance
The Trade Desk is changing how advertisers buy — and what they can see Read More »
Lots of stories have been written about whether the term “agency” applies to agencies anymore — mostly under the divisive topic of principal media (where the agency acts as both buyer and seller). But there are a growing number of agencies that have delved so deeply into technology and design that when they sit down
Media Buying Briefing: Instrument’s CEO on how agencies need to lead clients on AI Read More »
