Marketing

The Department of Justice is spearheading efforts to break up Google, accusing it of a decades-long attempt to monopolize the $600 billion online advertising market. Although, would a divestiture be that simple or even practical? The case kicked off in an Eastern Virginia courtroom last week where DOJ lawyers made the case, presenting evidence of […]

As ad tech rivals sought to compete with Google nearly a decade ago, the adoption of header bidding was so monumental to fighting the giant’s grip on the display ad market that it played a part in at least one major player’s IPO roadshow. “We were so excited about header bidding that when we went

To receive our daily DMEXCO briefing over email, please subscribe here. Digital advertising is in the midst of a major shake-up, juggling heightened privacy concerns and the looming question mark over third-party cookies. With Google’s antitrust case adding more intrigue, the ad tech landscape is anything but stable. As the industry navigates these turbulent waters, DMEXCO

Subscribe: Apple Podcasts • Stitcher • Spotify In the age of disrupted digital audiences, media companies are incentivized to constantly be counting clicks, pageviews and engagement — all while optimizing for how those metrics can be best monetized.  But Long Lead, a long-form journalism production company, wants to redefine the journalism business model to bring

Last year, the esports company Nerd Street Gamers was teetering on the brink of becoming yet another casualty of esports winter. Today, the company’s emerged, battle-worn but standing, with a revamped business model and a fresh funding round — albeit at its lowest valuation ever. Navigating controversy Founded in 2011, Nerd Street Gamers is an

Albert Thompson will be speaking at AdExchanger’s Programmatic IO conference on Sept. 24-25 in New York City. Click here to register. The rise of attention metrics heralds digital marketing’s long-overdue pivot back to basic human behavior, says Albert Thompson, Managing Director, Digital, at the ad agency Walton Isaacson, and a buy-side veteran with more than

While 90% of organisations plan to invest in GenAI for marketing in 2025, 90% of CMOs admit that they do not fully understand GenAI or its potential impact on business processes. That is according to a global study, Marketers and GenAI: Diving Into the Shallow End from SAS and Coleman Parkes Research. This lack of…