Marketing

This State of the Industry Report, sponsored by Amazon Ads, explores how brands and agencies are utilizing local streaming TV advertising, the strategies employed, the challenges encountered — plans to overcome them — and what’s in store for the future. Reaching the right audience at the right time is an ever-pressing need for brands and […]

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There’s renewed excitement around altcoins following Ethereum’s climb to a new all-time high of $4,946 on August 24, 2025. Beyond exploring established cryptocurrencies, buyers are eager to spot and look into the best altcoins that could disrupt the cryptocurrency landscape. Among the most talked-about altcoins are JetBolt, Flare Network, XDC Network, and FORM. JetBolt, in…

Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started. The program was acquired by Hasbro in 2019, and it’s become a YouTube and streaming hit that’s spawned toothpastes, toys and all sorts of

Publishers are walking a tightrope. They need to protect their content from unauthorized use by large-language models, but they also need to figure out how to work with new AI technologies. It’s a tricky balance, one that News Corp is striking. Last year, News Corp sued Perplexity for allegedly scraping news articles from its sites

Redefining Reselling As far as TTD’s new Kokai DSP interface is concerned, all supply-side platforms are resellers, Digiday reports. Put another way, SSPs are being cut out of deals as much as possible in the interest of supply-path optimization – which means more demand is flowing through OpenPath, TTD’s direct connection to publishers. Oh, and TTD