Influencer marketing has moved far beyond celebrity endorsements and vanity metrics. Today, the most effective partnerships are built on trust, relevance, and genuine audience connection—not just big follower numbers. The challenge? With countless creators online, finding the right fit can feel overwhelming. The key is knowing what to look for. Start with Your Audience Before… […]
Identifying the right influencers for your brand Read More »
Gen Alpha members increasingly act as a “family CMO,” experts say, and 76% would like brands to gamify their consumer experiences.
Gen Alpha’s $5.46T economic impact: Here’s what the numbers say Read More »
Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding. The post Swish, A Company That’s Bringing Programmatic to Product Sampling, Announces Seed Funding appeared first on AdExchanger.
Marketers are buying more CTV inventory programmatically than ever before. But what about linear inventory? The post Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin appeared first on AdExchanger.
Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Ready For Programmatic IO NY? appeared first on AdExchanger.
Comic: Ready For Programmatic IO NY? Read More »
Private equity firm Novacap acquires IAS; many large online retailers are seeing an uptick in referral traffic from ChatGPT; and the IAB downgraded its US ad spend projection for the rest of the year. The post IAS To Go Private Under New PE Backer; Retail Sails On AI Referrals appeared first on AdExchanger.
IAS To Go Private Under New PE Backer; Retail Sails On AI Referrals Read More »
This article was first published by Digiday sibling WorkLife Tech disruptions are costing companies with 2,000 or more employees nearly $4 million annually in lost productivity, according to the latest research — something that should get the attention of every HR leader as their organizations pour more resources into AI and digital transformation. The numbers
How tech disruptions — including those connected to AI — cost employers millions Read More »
This story was first published by Digiday sibling ModernRetail Advertisers will soon be able to own a large chunk of Best Buy’s store footprint as the retailer works to expand its media offerings. Beginning next year, Best Buy will offer “takeover packages” to allow advertisers to appear throughout the in-store shopping experience, the company said
Best Buy will allow advertisers to ‘take over’ the in-store shopping experience Read More »
In the span of a week, a late-night host became collateral in a culture war over free speech. A landmark antitrust case challenged how digital advertising has been rigged in plain sight. And TikTok’s imminent fate in the U.S. signaled the geopolitical fault lines now running through entertainment itself. These weren’t isolated events – they
This story was first published by Digiday sibling ModernRetail Earlier this summer, Matthew Hassett, the founder of lamp and clock brand Loftie, realized he couldn’t depend on the U.S. market like he had in the past. Ninety-five percent of Loftie’s sales were from U.S. customers, but the company was stuck paying tariffs of up to
