Marketing

Floods, hurricanes and record-breaking heatwaves aren’t usually seen as marketing opportunities. But for Science Moms, a nonprofit and nonpartisan organization composed of climate scientists who are also mothers, these moments are key. Their goal of raising climate change awareness hits home especially hard during extreme weather events. People tend to seek out information about a […]

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The New Thought Leadership? appeared first on AdExchanger.

TikTok isn’t quite such a success for luxury beauty brands anymore; expect even more tariff uncertainty; and LLMs have a hard time with “the taxonomy problem.” The post The Macros Or The Attros; Another Twist In The Trump Tariff Drama appeared first on AdExchanger.

Digiday editors asked the Digiday+ community for any questions it had during their first Ask Our Editors event on Thursday, which covered off expectations for the Google trial, updates on M&A activity and privacy workarounds. Digiday editor in chief Jim Cooper kicked off the conversation between Seb Joseph, executive director of news and Ronan Shields,

Accenture Song is in for change, as its leader and creative power, David Droga, steps upstairs to the parent company Accenture’s corner office as vice chair. Droga, considered by many to be one of the last of a generation of creative agency leaders, is being replaced by Ndidi Oteh, who’s been running Accenture Song’s Americas

This article was first published by Digiday sibling, Modern Retail. As brands recalibrate their marketing budgets amid a tough economy, they’re trying to get the most bang for their buck this summer. While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention ahead of

Even without the Olympics or a major soccer tournament to tide sports fans over this summer, marketing investment in sports continues to rise. In the U.S. alone, brand sponsorships of major teams in the NFL, NHL, NBA, MLB and MLS amounted to $7.6 billion in 2024, a 12% increase on the previous year, according to a

For years, Amazon’s advertising playbook was all about keeping advertisers in-house — using its data to target shoppers within its own ecosystem. Now, it’s shifting gears, urging advertisers to take that data on the road to reach those same people, or ones just like them, elsewhere. The shift isn’t exactly a surprise. Its ad chief

This Tactics + Insights guide, sponsored by Simpli.fi, explores how brands and agencies can successfully navigate sudden and continuous market disruptions by prioritizing omnichannel strategies. Disruption has become a defining feature of digital advertising. Seismic regulatory shifts, like the recent antitrust ruling against Google by the Department of Justice or the ongoing legislative scrutiny of

Amazon is integrating into Prebid. What does this mean for publishers? Plus, are Amazon and Google diverging in their product focus? The post It’s A Wrap On The Prebid Race appeared first on AdExchanger.