Marketing

Rising overall investment isn’t translating into consistent margin growth for CTV operators and streamers. While Netflix and Amazon continue to increase their streaming ad revenues (given how young their businesses still are), Paramount recorded a 4% drop in ad revenue in the second quarter while Disney’s latest earnings release acknowledged a “decrease in average viewership […]

Accommodating the demands of consumer privacy and data-driven ad targeting can feel like the Heisenberg uncertainty principle of the marketing world: The more attuned you are to one, the less attuned you can be to the other. Comscore wants to turn that notion on its head with the launch on Wednesday of its new Data

New ads star Josh Allen and Justin Jefferson as Crashers who swap rival sodas for Pepsi, a concept that will be translated to real tailgate experiences.

Brands are upping their creator marketing budgets, but creators say their branded content business isn’t growing as a result. It’s no secret that brands are hot for creators in 2025. Overall marketing spend on the channel is projected to grow by over 12 percent this year, with advertisers such as Unilever committing to spend half

You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in end-to-end automated systems for planning, launching and optimizing ad campaigns, but they still need high-quality data inputs to feed those

In the 31 years since the first banner ad appeared, ad tech has become essential to global commerce, directly employing 1.54 million people and generating $974 billion in revenue in the United States. This contributes to an overall digital economy valued at nearly $5 trillion, representing 18% of the nation’s GDP. Yet, despite ad tech’s

Breaking news: Google doesn’t need to break itself up to resolve its search monopoly, CNN reports. Judge Amit Mehta ruled on Tuesday that Google must share search results and some other data with “qualified competitors,” meaning other rival search companies.  But Judge Mehta did not rule that Google must sell off its Chrome browser, which

With Labor Day behind us, and Thanksgiving still 12 weeks away, the industry is headed for its most important quarter of 2025: the holidays. With the final stretch including Black Friday, Cyber Monday and Christmas as the nights get darker and days get colder, there’s nothing better than taking a cozy moment in front of