Marketing

This week’s Media Briefing looks at the state of publishers’ commerce and affiliate businesses, given the recent news that Business Insider is shutting down most of its commerce division in light of search referral traffic declines. Publishers say affiliate and commerce businesses aren’t dead in the AI search era, but personal, voicey and category-specific recommendations […]

If you thought the hype around AI was receding, think again. Generative AI applications have become the key battleground between marketing services companies of all stripes, from creative to strategic consulting, to media planning and buying.  The American public believes generative AI will have a negative impact on U.S. society, according to recent polling by

Against all odds – and headlines – ad spending is holding steadily.  Despite a parade of problems, the market hasn’t blinked. Ad buyers are saying it, and the latest forecast from Madison & Wall backs them up. For now, the money is still moving.  Specifically in the U.S. where ad spending (excluding political ads), is

More media agencies are attempting to go around traditional ad tech gatekeepers to strike their own deals with supply-side platforms (SSPs). Media agencies are under pressure, squeezed between marketers holding back on budgets and the cost of doing business with demand-side platforms (DSPs) like The Trade Desk. At the same time, clients want to ensure

The Trade Desk is poised to launch Deal Desk, a new capability within the demand-side platform aimed at easing the structural inefficiencies in the Deal ID ecosystem. Deal Desk’s official announcement is expected imminently, although Will Doherty, svp inventory development, The Trade Desk, teased the launch on stage at the IAB Tech Lab Summit, hosted

In a surprise move that happened last week but news of broke last night, studio and TV company Paramount moved its media business to Publicis and Interpublic Group, dealing losses to WPP and Horizon Media, according to sources with knowledge of the business. Apparently the move was made without a formal review. While no party

This State of the Industry Report, sponsored by Arc XP, explores how publishers are incorporating AI into their newsrooms beyond the typical workplace efficiency avenues, how far they’ve gotten with those implementations, the challenges they’ve encountered and how they’re overcoming them.   As AI permeates every industry, publishers and broadcasters are no strangers to the technology.

Most Meta product news isn’t a flashy announcement or the debut of a hardware line. For many products, it comes down to yearslong evolutions and incremental change. That’s the way of it with a set of new features introduced on Wednesday that give advertisers more granular metrics for how they value traffic and ad campaign

Audio platforms that solve identity challenges are gaining an edge, winning new advertisers and driving stronger returns. As digital audio matures, the ability to understand who’s listening is becoming just as important as what they’re listening to. Digital audio is evolving fast. What was once a niche channel of host-read sponsorships and direct buys has